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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Marketing, Marketing Strategies, Strategic Marketing, Marketing Operations, Marketing Effectiveness, MarTech, AI Personalization, Large Language Modeling, Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Advertising, Text Mining, Data Ethics, Brand Management, Responsible AI, Customer experience improvement, Customer Analysis, Information Privacy

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Visualization (Computer Graphics), Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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    LearnKartS

    Email Marketing: Automate, Convert & Scale Revenue

    Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    ISAE-SUPAERO

    Fundamentals of Flight mechanics

    Skills you'll gain: Mechanics, Thermal Management, Mechanical Engineering, Hazard Analysis, Simulations, Applied Mathematics, Systems Of Measurement, Vibrations, Engineering Analysis, Control Systems, Engineering Calculations, Physics, Mathematical Modeling, Energy and Utilities

    4.7
    Rating, 4.7 out of 5 stars
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    570 reviews

    Beginner · Specialization · 3 - 6 Months

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    M

    Microsoft

    Microsoft Power Platform Fundamentals

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Microsoft 365, Data Visualization, Business Process Automation, Workflow Management, No-Code Development, Business Process, Data Analysis, Data Integration, Data Analysis Software, Application Design, Customer Engagement

    4.2
    Rating, 4.2 out of 5 stars
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    155 reviews

    Beginner · Course · 1 - 3 Months

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    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
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    229 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Renewable Energy Technology Fundamentals

    Skills you'll gain: Energy and Utilities, Electrical Power, Sustainable Technologies, Electric Power Systems, Basic Electrical Systems, Environmental Issue, Mechanical Engineering, Physics, Emerging Technologies, Cost Estimation

    4.8
    Rating, 4.8 out of 5 stars
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    763 reviews

    Beginner · Course · 1 - 3 Months

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    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    174 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
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    Goldman Sachs

    Fundamentals of Business Finance, with Goldman Sachs 10,000 Women

    Skills you'll gain: Financial Statements, Financial Acumen, Financial Statement Analysis, Income Statement, Balance Sheet, Financial Analysis, Small Business Accounting, Business Acumen, Financial Accounting, Entrepreneurial Finance, Business Metrics, Business Planning

    4.7
    Rating, 4.7 out of 5 stars
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    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    University of Maryland, College Park

    Fundamentals of Technology Sales

    Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

    4.7
    Rating, 4.7 out of 5 stars
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    155 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Meta

    Programming Fundamentals in Kotlin

    Skills you'll gain: Kotlin, Object Oriented Programming (OOP), Programming Principles, Android Development, Data Structures, Computer Programming, Mobile Development, Integrated Development Environments, Debugging

    4.7
    Rating, 4.7 out of 5 stars
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    342 reviews

    Beginner · Course · 1 - 4 Weeks

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    Real Madrid Graduate School Universidad Europea

    El futuro del marketing deportivo

    Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Marketing in the Age of AI: University of Maryland, College Park
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Email Marketing: Automate, Convert & Scale Revenue: LearnKartS
  • Fundamentals of Flight mechanics: ISAE-SUPAERO
  • Microsoft Power Platform Fundamentals: Microsoft
  • Enterprise Product Management Fundamentals: Microsoft
  • Renewable Energy Technology Fundamentals: University of Colorado Boulder
  • GenAI for Marketing and Customer Insights: Coursera
  • Fundamentals of Business Finance, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Fundamentals of Technology Sales: University of Maryland, College Park

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