• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Tecnología e IA en seguros: Oportunidades y desafíos

    Skills you'll gain: Technology Strategies, Leadership and Management, Customer experience improvement, Leadership, Strategic Leadership, Business Transformation, Innovation, Self Service Technologies, AI Enablement, Digital Transformation, Responsible AI, Insurance, Data Ethics, Change Management, Culture Transformation, Customer Service, AI Personalization, Automation, AI Integrations, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Coordinate Email Assets

    Skills you'll gain: Email Marketing, Campaign Management, Content Performance Analysis, Workflow Management, Coordinating, Operational Efficiency, Campaign Planning, Marketing Operations, Timelines, Coordination, Performance Analysis, Collaborative Software, Asset Management, Process Management, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Power-Up Email Copy

    Skills you'll gain: Google Workspace, Editing, Vocabulary, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Analysis: Advanced Charting Strategies

    Skills you'll gain: Technical Analysis, Market Trend, Real Time Data, Financial Trading, Financial Market, Trend Analysis, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Insightful Research

    Skills you'll gain: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Hyperautomation with Salesforce Ecosystem

    Skills you'll gain: Salesforce, Business Process Automation, Robotic Process Automation, Automation, Enterprise Architecture, AI Workflows, AI Integrations, Business Transformation, Cloud-Based Integration, Technical Consulting, Governance, Change Management, Systems Architecture, Scalability, Performance Measurement, Consulting, Application Programming Interface (API), Program Development, Generative AI, Return On Investment

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer des visuels Twitter pour entreprises avec PicMonkey

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Brand Awareness, Content Creation, Branding, Brand Loyalty, Content Marketing, Customer Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini in Gmail - Español

    Skills you'll gain: Google Gemini, Email Automation, Gemini, Gmail, Google Workspace, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Wie erstellen Sie einen Facebook-Geschäftsführer

    Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build & Evaluate NLP Transformer Pipelines

    Skills you'll gain: Token Optimization, Large Language Modeling, LLM Application, Generative Model Architectures, Applied Machine Learning, Performance Metric, Quality Assessment

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Experience: Enhancing the Fan Journey

    Skills you'll gain: Customer experience improvement, Self Service Technologies, Driving engagement, Customer Relationship Management (CRM) Software, Personalized Service, Customer Relationship Management, Customer Insights, Augmented Reality, Data-Driven Marketing, Loyalty Programs, AI Personalization, MarTech, Augmented and Virtual Reality (AR/VR), Hospitality, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    Building AI Agents with Agno

    Skills you'll gain: AI Orchestration, Agentic Workflows, AI Workflows, Generative AI Agents, Tool Calling, Agentic systems, Model Deployment, AI Integrations, Enterprise Architecture, Prompt Engineering Tools, Context Engineering, Artificial Intelligence, Context Management, Prompt Engineering, Prompt Patterns, Debugging, Verification And Validation, Retrieval-Augmented Generation, Large Language Modeling, Memory Management

    Beginner · Course · 1 - 4 Weeks

1…380381382…460

In summary, here are 10 of our most popular marketing automation courses

  • Tecnología e IA en seguros: Oportunidades y desafíos: Universidades Anáhuac
  • Coordinate Email Assets: Coursera
  • Power-Up Email Copy: Coursera
  • Technical Analysis: Advanced Charting Strategies: EDUCBA
  • Drive Insightful Research: Coursera
  • Hyperautomation with Salesforce Ecosystem: Coursera
  • Créer des visuels Twitter pour entreprises avec PicMonkey: Coursera
  • Gemini in Gmail - Español: Google Cloud
  • Wie erstellen Sie einen Facebook-Geschäftsführer: Coursera
  • Build & Evaluate NLP Transformer Pipelines: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok