• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • S

    Scrum Alliance

    Metrics that Matter: Improving Product Outcomes

    Skills you'll gain: Business Metrics, Performance Metric, Performance Measurement, Agile Methodology, Data-Driven Decision-Making, Agile Product Development, Data Storytelling, Key Performance Indicators (KPIs), Technical Communication, Agile Project Management, Data Visualization, Continuous Improvement Process, Product Improvement, Team Performance Management, Product Management, Teamwork, Team Management, Product Development, Cross-Functional Team Leadership, Product Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Marketing Collateral, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    PyCaret: Anatomy of Regression

    Skills you'll gain: Model Optimization, Regression Analysis, Model Training, Statistical Modeling, Predictive Modeling, Fine-tuning, Scientific Visualization, Model Evaluation, Data Preprocessing, Applied Machine Learning, Data Processing, Exploratory Data Analysis, Python Programming, Machine Learning, Development Environment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to Next.js

    Skills you'll gain: JavaScript Frameworks, React.js, Application Development, Application Frameworks, Application Deployment, Web Frameworks, Web Applications, Front-End Web Development, Development Environment, Cascading Style Sheets (CSS), Web Development, Routing Protocols, Frontend Performance, Responsive Web Design, Configuration Management, Scalability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI Prompting, Evaluation, and Governance

    Skills you'll gain: Responsible AI, Prompt Engineering, Generative AI, Model Optimization, Risk Management Framework, Governance Risk Management and Compliance, Content Performance Analysis, Risk Management, Governance, Retrieval-Augmented Generation, Model Evaluation, Compliance Management, Data-Driven Decision-Making, Performance Analysis, Cross-Functional Team Leadership, Gap Analysis, Large Language Modeling, Performance Metric, Quality Assessment, Cost Benefit Analysis

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Build AI Apps with No-Code Tools

    Skills you'll gain: Dashboard Creation, Data Ethics, Predictive Modeling, No-Code Development, Model Deployment, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Interactive Data Visualization, Advanced Analytics, Product Improvement, Business Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Data Cleansing, Data Preprocessing, Business Metrics, Predictive Analytics, Data Architecture

    Beginner · Specialization · 1 - 3 Months

  • H

    HubSpot Academy

    مندوب مبيعات HubSpot

    Skills you'll gain: Sales Presentation, Sales Presentations, Sales Enablement, Sales Management, HubSpot CRM, Persona Development, Data Visualization, Prospecting and Qualification, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Lead Generation, Target Audience, Data-Driven Decision-Making, Sales, General Sales Practices, Customer Acquisition Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Financial Ratios: Analyze & Apply Key Metrics

    Skills you'll gain: Variance Analysis, Accounting, Financial Statements, Business Metrics, Financial Statement Analysis, Financial Acumen, Financial Analysis, General Accounting, Standard Accounting Practices, Performance Measurement, Generally Accepted Accounting Principles (GAAP), Financial Data, Cash Flows, Balance Sheet, Spreadsheet Software, Gross Profit, Performance Metric, Key Performance Indicators (KPIs), Excel Formulas, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • V

    Voxy

    Low Intermediate English: Shopping & Customer Service

    Skills you'll gain: Language Competency, Product Knowledge, Language Learning, English Language, Customer Service, Inbound Calls, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar, Purchasing, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Mixed · Course · 1 - 3 Months

  • B

    Board Infinity

    Backend Development: Node.js, Express, MongoDB & REST APIs

    Skills you'll gain: Node.JS, Server Side, MongoDB, Back-End Web Development, Restful API, Full-Stack Web Development, Web Applications, Database Development, Frontend Integration, Web Development, JavaScript Frameworks, Database Management, Secure Coding, Application Programming Interface (API), Software Architecture, NoSQL, API Design, Authentications, Performance Tuning, Authorization (Computing)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Getting Started with Generative AI

    Skills you'll gain: Prompt Engineering, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), LLM Application, Fine-tuning, Large Language Modeling, Model Optimization, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Embeddings, Data Preprocessing, AI Personalization, Deep Learning, Open Source Technology, Data Processing, Machine Learning, Data Cleansing, Data Visualization, Database Systems

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, digital literacy, Market Research, User Research, Customer Insights, Customer Analysis, Ethical Standards And Conduct, Business Ethics, Research, Analytics, Personalized Service, Qualitative Research, Technical Communication, Research Reports, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

1…380381382…636

In summary, here are 10 of our most popular performance marketing courses

  • Metrics that Matter: Improving Product Outcomes: Scrum Alliance
  • Créer des visuels pour une boutique Facebook avec Canva: Coursera
  • PyCaret: Anatomy of Regression: Coursera
  • Introduction to Next.js: Coursera
  • GenAI Prompting, Evaluation, and Governance: Coursera
  • Build AI Apps with No-Code Tools: LearnQuest
  • مندوب مبيعات HubSpot: HubSpot Academy
  • Financial Ratios: Analyze & Apply Key Metrics: Coursera
  • Low Intermediate English: Shopping & Customer Service: Voxy
  • Backend Development: Node.js, Express, MongoDB & REST APIs: Board Infinity

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok