• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Pontificia Universidad Católica de Chile

    Fundamentos de sistemas recomendadores

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Methods, Predictive Modeling, Machine Learning, Dimensionality Reduction, Machine Learning Algorithms, Unsupervised Learning, Text Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Jira for Quality Assurance Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Test Tools, Jira (Software), Development Testing, Regression Testing, Functional Testing, Software Quality (SQA/SQC), Test Planning, Test Case, Technical Communication, Issue Tracking, Agile Methodology, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft and Audit Content

    Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Analysis, Customer Relationship Management, Workflow Management, Driving engagement, Sales, Customer Insights, Customer Data Management, AI Integrations, AI literacy, Microsoft Copilot, Debugging, Data Ethics, Responsible AI, Trend Analysis

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Commercialise ton entreprise avec les marchandises de Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Marketing Collateral, Content Creation, Branding, Content Marketing, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Design, Promotional Materials, Marketing Communications, Graphic and Visual Design, Graphics Software

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Tidymodels in R: Building tidy machine learning models

    Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Statistical Visualization, Data Preprocessing, Model Deployment, Data Manipulation, Data Wrangling, Model Training, Predictive Modeling, Model Optimization, R Programming, Data Processing, R (Software), Ggplot2, Predictive Analytics, Data Pipelines, Machine Learning Methods, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Master Python with Real-World Data & Web Projects

    Skills you'll gain: NumPy, Pandas (Python Package), File I/O, Image Analysis, Data Manipulation, Mobile Development Tools, Matplotlib, Computer Vision, Full-Stack Web Development, Data Analysis, Object Oriented Design, Python Programming, Android (Operating System), File Systems, Application Design, Programming Principles, Code Reusability, File Management, Data Structures, User Interface (UI) Design

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Production Planning, Graph Theory, Data-Driven Decision-Making, Production Schedule, Decision Making, Mathematical Modeling, Network Planning And Design, Mathematical Software, Model Optimization, Computational Logic, Algorithms, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Strategy For A YouTube Show For A Personal Brand - 2026

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media Strategy, Digital Publishing, Content Strategy, Content Creation, Content Marketing, Social Media, Production Schedule, Marketing Strategies, Branding, Driving engagement, Commercialization, Growth Strategies, Guest Relations

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Planning, Product Marketing, Product Strategy, Product Improvement, Financial Statement Analysis, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Financial Acumen, Leadership Studies, Financial Statements, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Human Resource Management: Apply & Analyze Skills

    Skills you'll gain: Employee Performance Management, Performance Management, Human Resource Strategy, Human Capital, Human Resources Management and Planning, Human Resources, Performance Appraisal, Workforce Development, Talent Management, People Analytics, Workforce Planning, Organizational Strategy, Employee Retention, Case Studies, Employee Training, Competitive Analysis, Organizational Effectiveness, Business Strategies, Analysis

    5
    Rating, 5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Launch Effective A/B Tests

    Skills you'll gain: A/B Testing, Data-Driven Decision-Making, Statistical Methods, Statistical Hypothesis Testing, Analytics, Statistics, Estimation, Decision Making, Data Analysis, Analytical Skills, Statistical Inference, Statistical Analysis, Business, Sample Size Determination, Data Collection

    Intermediate · Course · 1 - 4 Weeks

1…382383384…493

In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentos de sistemas recomendadores: Pontificia Universidad Católica de Chile
  • Jira for Quality Assurance Testing: Coursera
  • Craft and Audit Content: Coursera
  • CRM Integration and AI for Customer Management: Microsoft
  • Commercialise ton entreprise avec les marchandises de Canva: Coursera
  • Tidymodels in R: Building tidy machine learning models: Coursera
  • Master Python with Real-World Data & Web Projects: Packt
  • Introduction to Technology-Assisted Decision-Making: University of Leeds
  • Strategy For A YouTube Show For A Personal Brand - 2026: Alex Genadinik
  • The Ultimate Guide for Product Management Essentials: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok