Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Marketing, User Accounts, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Braze
Skills you'll gain: Email Marketing, Marketing Automation, Email Automation, A/B Testing, Target Audience, Campaign Management, Data-Driven Marketing, Content Performance Analysis, Customer Retention, Marketing Strategy and Techniques, Brand Marketing, Advertising Campaigns, AI Personalization, Cross-Channel Marketing, Digital Marketing, Marketing, Customer Engagement, Customer Communications Management, Regulatory Compliance, Analytics
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Pinterest, Online Advertising, Campaign Management, Social Media Campaigns, Digital Advertising, Social Media Analytics, Advertising Campaigns, Promotions and Campaigns, Campaign Planning, Content Performance Analysis, Marketing Analytics, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Madecraft
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Productivity Software, Design
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Driving engagement, AI Personalization, Marketing Analytics, Loyalty Programs, Brand Loyalty, Customer Relationship Building, Customer Data Management, Target Audience, Advertising Campaigns, Data-Driven Marketing, Brand Marketing, Email Marketing, Marketing, Digital Marketing, Analytics, Business Reporting
Beginner · Course · 3 - 6 Months

Alex Genadinik
Skills you'll gain: LinkedIn, Thought Leadership, Web Presence, Professional Development, Brand Marketing, Personal Development, Professional Networking, Influencing, Social Media, Marketing, Business Planning, Marketing Strategies, Content Strategy, Financial Planning, Growth Strategies
Mixed · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Social Media Strategy, Marketing Design, Organizational Skills, Content Creation, Graphic Design, Collaborative Software, Graphic and Visual Design, Color Theory, Typography, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Digital Marketing Campaigns, Marketing Analytics, Marketing Channel, Campaign Management, Digital Marketing, Campaign Planning, Marketing Budgets, Performance Measurement, Digital Marketing Tools, Marketing, Brand Awareness, digital literacy, Communication Systems, Devops Tools, Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Intermediate · Course · 3 - 6 Months