• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Solving ML Regression Problems with AWS AutoGluon

    Skills you'll gain: AWS SageMaker, Model Evaluation, Applied Machine Learning, Model Training, Predictive Modeling, Machine Learning Software, Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Amazon Web Services, Model Optimization, Regression Analysis, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    UX Web Design: Build User-Centric Websites

    Skills you'll gain: User Research, UI/UX Research, User Experience, User Experience Design, Design Research, Logo Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Persona (User Experience), Wireframing, UI/UX Strategy, Prototyping, Persona Development, Graphic and Visual Design, Application Design

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Big Data Analysis to a Slide Presentation

    Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

    Intermediate · Project · Less Than 2 Hours

  • P

    Packt

    Mastering Machine Learning Algorithms using Python

    Skills you'll gain: Data Science, Unsupervised Learning, Exploratory Data Analysis, Probability & Statistics, Machine Learning Algorithms, Applied Machine Learning, Classification And Regression Tree (CART), Data Analysis, Python Programming, Random Forest Algorithm, Dimensionality Reduction, Predictive Modeling, NumPy, Regression Analysis, Statistical Analysis, Data Processing, Deep Learning, Pandas (Python Package), Data Visualization, Data Manipulation

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze Sales Data with LibreOffice Base Queries

    Skills you'll gain: Customer Analysis, Sales Strategy, Sales, Data Analysis Software, Data Analysis, Query Languages, Database Software, Trend Analysis, Databases, Customer Insights, Performance Analysis, Product Assortment

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Excel: Statistical Analysis and Data Transformation

    Skills you'll gain: Data Transformation, Microsoft Excel, Sampling (Statistics), Data Cleansing, Data Wrangling, Statistical Visualization, Data Analysis Software, Data Analysis, Statistical Analysis, Data Integration, Microsoft Office, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • I

    INSEAD

    Blockchain e Negócios: Aplicativos e Implicações

    Skills you'll gain: Blockchain, Business Transformation, Business Leadership, Governance, FinTech, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, New Business Development, Social Impact, Innovation, Cost Reduction, Intellectual Property

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Project on Recommendation Engine - Book Recommender

    Skills you'll gain: Data Preprocessing, Data Processing, AI Personalization, Data Transformation, Feature Engineering, Text Mining, Unstructured Data, Data Integration, Python Programming, Systems Design, Metadata Management, Machine Learning

    ★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Human Resources Software, Workforce Planning, Human Resources, Human Resource Strategy, Employee Engagement, AI Enablement, Human Resources Management and Planning, Regulatory Compliance, Compliance Reporting, Human Resource Management, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Ethical Standards And Conduct

    Intermediate · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Corporate Sustainability, Strategic Partnership, Financial Inclusion, digital literacy, Sustainable Business, Emerging Technologies, Corporate Strategy, New Business Development, Innovation, Market Opportunities, Market Analysis

    ★ 4.2 (6) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    BiteSize Python: NumPy and Pandas

    Skills you'll gain: Pandas (Python Package), NumPy, Data Structures, Data Import/Export, Data Manipulation, Data Wrangling, Data Cleansing, Statistical Methods, Python Programming, Numerical Analysis, Data Analysis, Descriptive Statistics

    Intermediate · Course · 1 - 3 Months

  • A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, Program Implementation, System Implementation, Case Studies, Maintainability, Project Documentation, Order Management, Technical Documentation, Project Management, System Configuration, Quality Assurance, Project Planning, Payment Processing and Collection

    Beginner · Course · 1 - 4 Weeks

1…400401402…493

In summary, here are 10 of our most popular marketing analytics courses

  • Solving ML Regression Problems with AWS AutoGluon: Coursera
  • UX Web Design: Build User-Centric Websites: Northeastern University
  • Big Data Analysis to a Slide Presentation: Google Cloud
  • Mastering Machine Learning Algorithms using Python: Packt
  • Analyze Sales Data with LibreOffice Base Queries: Coursera
  • Excel: Statistical Analysis and Data Transformation: Logical Operations
  • Blockchain e Negócios: Aplicativos e Implicações: INSEAD
  • Project on Recommendation Engine - Book Recommender: EDUCBA
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver
  • Impacto digital sostenible: ecosistemas de startups AgriTech: Banco Interamericano de Desarrollo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok