• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Build and Deploy Chatbots Using IBM Watson Assistant

    Skills you'll gain: IBM Cloud, No-Code Development, Development Testing, Natural Language Processing, User Experience, User Flows, Context Management, User Accounts, Content Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Training, Model Optimization, Model Deployment, Data Preprocessing, AI Workflows, Fine-tuning, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, MITRE ATT&CK Framework, Cyber Operations, Cybersecurity, Incident Response, Cyber Risk, Cyber Security Assessment, Cyber Attacks, Strategic Thinking, Risk Analysis, Strategic Decision-Making, Plan Execution, Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Strategic Marketing, Campaign Management, Resilience, Campaign Planning, Coordination

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Optimize Virtual Selling with Technology

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Product Demonstration, Sales Pipelines, Sales Strategy, Sales Presentation, Sales Presentations, Selling Techniques, Driving engagement, Drive Engagement, Return On Investment, Customer Engagement, Needs Assessment, Social Media, Data-Driven Marketing, Relationship Building, Presentations, Overcoming Objections, Storytelling, Personalized Campaigns

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Simplilearn

    Master Containerization with AWS

    Skills you'll gain: Containerization, Cloud-Native Computing, Kubernetes, Docker (Software), CI/CD, Amazon Web Services, Continuous Integration, Cloud Deployment, Application Deployment, Continuous Deployment, AWS CloudFormation, Security Controls, Enterprise Application Management, Cloud Security, Cloud Infrastructure, Continuous Delivery, Scalability, GitHub

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Blockchain Aplicado a los Negocios

    Skills you'll gain: Blockchain, Internet Of Things, Business Operations, Supply Chain Management, Cybersecurity, Transaction Processing, Automation, Supply Chain, Data Storage, Fraud detection, Case Studies

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Integrate AI: Streamline No-Code App Responses

    Skills you'll gain: AI Integrations, AI Security, LLM Application, Application Development, No-Code Development, AI Enablement, OAuth, Application Programming Interface (API), Dataflow, Real Time Data, Key Management, Authentications, Data Integration, User Interface (UI), User Interface (UI) Design, Authorization (Computing), Live Streaming, User Interface and User Experience (UI/UX) Design, Automation, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Startups Market Study & Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Microsoft 365 Apps for Collaboration and Communication

    Skills you'll gain: Microsoft 365, Microsoft Teams, Microsoft Outlook, Microsoft Office, Calendar Management, Collaborative Software, Productivity Software, Email Automation, Project Management Software, Organizational Skills, Collaboration, Team Management, Scheduling, File Management, Multimedia, Business Communication, Data Sharing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Portfolio Capstone

    Skills you'll gain: Data Ethics, Market Research, Data Collection, Advanced Analytics, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Technical Communication, Report Writing, Dashboard Creation, Project Design, Proposal Development, Strategic Thinking, Data-Driven Decision-Making, Project Scoping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Data Onboarding, Validate, and Govern

    Skills you'll gain: Data Governance, General Data Protection Regulation (GDPR), Data Management, Metadata Management, Compliance Management, Data Integration, Cost Reduction, Data Maintenance, Data Processing, Information Privacy, Data Storage, Data Quality, Extract, Transform, Load, Scalability, Data Validation, Expense Management, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align, Analyze, and Communicate: AI Projects

    Skills you'll gain: Stakeholder Communications, Cross-Functional Team Leadership, Discussion Facilitation, Strategic Communication, Stakeholder Engagement, Internal Communications, Analysis, Knowledge Transfer, Project Scoping, Process Mapping, Process Improvement

    Intermediate · Course · 1 - 4 Weeks

1…401402403…421

In summary, here are 10 of our most popular marketing automation courses

  • Build and Deploy Chatbots Using IBM Watson Assistant: EDUCBA
  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Strategic Cyber Effects Management: Starweaver
  • Optimize Virtual Selling with Technology: LearnQuest
  • Master Containerization with AWS: Simplilearn
  • Blockchain Aplicado a los Negocios: Universidades Anáhuac
  • Integrate AI: Streamline No-Code App Responses: Coursera
  • Startups Market Study & Competitive Analysis: Creo Incubator
  • Microsoft 365 Apps for Collaboration and Communication: Packt
  • Market Research Portfolio Capstone: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok