• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • E

    EDUCBA

    Inventory Management: Analyze, Optimize & Control

    Skills you'll gain: Inventory Control, Inventory Management, Inventory Accounting, Inventory Management System, Procurement, Supply Chain, Supplier Performance Management, Supplier Management, Cost Control, Cost Management, Operational Efficiency, Process Optimization, Financial Reporting

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, Market Opportunities, New Product Development, Market Analysis, Innovation, Coordination

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Big Data Processing Using Hadoop

    Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, Data Integration, SQL, Query Languages, File I/O, Data Architecture, Data Manipulation, Distributed Computing, Performance Tuning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Master DCF Valuation: Analyze, Forecast, and Present

    Skills you'll gain: Cash Flow Forecasting, Business Valuation, Financial Modeling, Financial Forecasting, Revenue Forecasting, Equities, Risk Analysis, Financial Analysis, Forecasting, Investment Banking, Cash Flows, Presentations, Verification And Validation, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud でのバッチデータ パイプラインの構築

    Skills you'll gain: Data Pipelines, Dataflow, Data Warehousing, Extract, Transform, Load, Data Quality, Data Cleansing, Data Validation, Performance Tuning, Google Cloud Platform, Data Processing, Apache Spark, Scalability, Data Transformation, Serverless Computing, System Monitoring

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Security & Ethical Hacking: Attacking Web and AI Systems

    Skills you'll gain: AI Security, Open Web Application Security Project (OWASP), Cyber Security Assessment, Exploitation techniques, Server Side, Application Security, Artificial Intelligence and Machine Learning (AI/ML), Data Security, LLM Application, Cyber Attacks, Security Awareness, Large Language Modeling, Generative AI Agents

    Build toward a degree

    Advanced · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Human Cognitive Capacities & Limitations

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creativity, Creative Problem-Solving, Human Factors, Creative Thinking, Decision Making, Human Learning, Complex Problem Solving, Human Computer Interaction, Mental Concentration, Human Machine Interfaces, Learning Theory, Usability, Memory Management, Human Centered Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    Ei4Change

    Emotional Resilience for Managers

    Skills you'll gain: Resilience, Stress Management, Team Building, Emotional Intelligence, Organizational Change, Personal Development, Team Management, Team Performance Management, Positivity, Overcoming Obstacles, Optimism, Organizational Development, Adaptability, Self-Awareness, Dealing With Ambiguity, Team Leadership, Change Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Marketing Collateral, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Plot (Graphics), Data Visualization, Scientific Visualization, Datamaps, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Python Programming, Exploratory Data Analysis, Data Import/Export, Data Analysis, Medical Science and Research, Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…421422423…632

In summary, here are 10 of our most popular performance marketing courses

  • Inventory Management: Analyze, Optimize & Control: EDUCBA
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • Big Data Processing Using Hadoop: Johns Hopkins University
  • Master DCF Valuation: Analyze, Forecast, and Present: EDUCBA
  • Google Cloud でのバッチデータ パイプラインの構築: Google Cloud
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Security & Ethical Hacking: Attacking Web and AI Systems: University of Colorado Boulder
  • Human Cognitive Capacities & Limitations: Arizona State University
  • Emotional Resilience for Managers: Ei4Change
  • How To Get Started With Pinterest Shopping: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok