Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Santa Barbara
Skills you'll gain: Audit Planning, Auditing, External Auditing, Financial Auditing, Auditors Report, Generally Accepted Auditing Standards, Certified Public Accountant, Risk Analysis, Risk Management, Internal Controls, Financial Statement Analysis, Financial Statements
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Cleansing, Data Visualization Software, Data Transformation, Looker (Software), Data Processing, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Import/Export, Google Sheets, Query Languages, Data Analysis, Data Storage, Google Cloud Platform, Cloud Storage, Cloud Solutions
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Dashboard Creation, Data Synthesis, Data Visualization, Data Visualization Software, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Plot (Graphics), Heat Maps, Data Processing, Descriptive Statistics, Data Manipulation, Histogram, Marketing Analytics, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software
Mixed · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Responsible AI, Generative AI, Generative Model Architectures, AI literacy, Risking, AI Integrations, Data Ethics, ChatGPT, Risk Management Framework, Data Science, LLM Application, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Data Manipulation
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Storyboarding, Storytelling, Graphical Tools, Graphic and Visual Design Software, Visual Storytelling, Collaborative Software, Graphic and Visual Design, Animations, Team Oriented, Content Creation, Organizational Skills
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Plot (Graphics), Interactive Data Visualization, Data Visualization, Geospatial Mapping, JSON, Dashboard, Data Visualization Software, Numerical Analysis, Web Applications, File I/O
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Descriptive Statistics, Data Literacy, Data Analysis, Descriptive Analytics, Data Synthesis, Exploratory Data Analysis, Data Presentation, Statistical Visualization, Statistical Reporting, Data Transformation, Statistics, Data Visualization Software, Data Storytelling, Statistical Methods, Technical Communication, Statistical Analysis, Microsoft Excel
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Statistical Analysis, Predictive Modeling, Advanced Analytics, R (Software), R Programming, Statistical Methods, Data Manipulation, Business Analytics, Data Analysis, Predictive Analytics, Probability & Statistics, Analytics, Analytical Skills, Statistical Modeling, Regression Analysis, Statistical Programming, Time Series Analysis and Forecasting, Case Studies, Programming Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Scatter Plots, Data Analysis, Correlation Analysis, Box Plots, Descriptive Statistics, Pandas (Python Package), Data Visualization, Plot (Graphics), Analysis, Histogram, Statistical Analysis, Python Programming, Software Installation
★ 4.8 (6) · Intermediate · Guided Project · Less Than 2 Hours