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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Santa Barbara

    How Audits Work

    Skills you'll gain: Audit Planning, Auditing, External Auditing, Financial Auditing, Auditors Report, Generally Accepted Auditing Standards, Certified Public Accountant, Risk Analysis, Risk Management, Internal Controls, Financial Statement Analysis, Financial Statements

    Intermediate · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Estrategias y enfoques en los medios deportivos

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery para analistas de datos

    Skills you'll gain: Data Cleansing, Data Visualization Software, Data Transformation, Looker (Software), Data Processing, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Import/Export, Google Sheets, Query Languages, Data Analysis, Data Storage, Google Cloud Platform, Cloud Storage, Cloud Solutions

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Confluent: Clickstream Data Analysis Pipeline Using ksqlDB

    Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Dashboard Creation, Data Synthesis, Data Visualization, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Plot (Graphics), Heat Maps, Data Processing, Descriptive Statistics, Data Manipulation, Histogram, Marketing Analytics, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Generative AI for Data Science

    Skills you'll gain: Responsible AI, Generative AI, Generative Model Architectures, AI literacy, Risking, AI Integrations, Data Ethics, ChatGPT, Risk Management Framework, Data Science, LLM Application, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply and Predict: Time Series Forecasting in Excel

    Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Data Manipulation

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea un Storyboard en Canva

    Skills you'll gain: Canva (Software), Storyboarding, Storytelling, Graphical Tools, Graphic and Visual Design Software, Visual Storytelling, Collaborative Software, Graphic and Visual Design, Animations, Team Oriented, Content Creation, Organizational Skills

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Intermediate Python – Libraries, Tools & Practical Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Plot (Graphics), Interactive Data Visualization, Data Visualization, Geospatial Mapping, JSON, Dashboard, Data Visualization Software, Numerical Analysis, Web Applications, File I/O

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Uncover Data's True Story: Statistics Unveiled

    Skills you'll gain: Descriptive Statistics, Data Literacy, Data Analysis, Descriptive Analytics, Data Synthesis, Exploratory Data Analysis, Data Presentation, Statistical Visualization, Statistical Reporting, Data Transformation, Statistics, Data Visualization Software, Data Storytelling, Statistical Methods, Technical Communication, Statistical Analysis, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Data Using R for Statistical and Predictive Modeling

    Skills you'll gain: Data Visualization, Statistical Analysis, Predictive Modeling, Advanced Analytics, R (Software), R Programming, Statistical Methods, Data Manipulation, Business Analytics, Data Analysis, Predictive Analytics, Probability & Statistics, Analytics, Analytical Skills, Statistical Modeling, Regression Analysis, Statistical Programming, Time Series Analysis and Forecasting, Case Studies, Programming Principles

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Análisis Exploratorio de Datos con Python

    Skills you'll gain: Exploratory Data Analysis, Scatter Plots, Data Analysis, Correlation Analysis, Box Plots, Descriptive Statistics, Pandas (Python Package), Data Visualization, Plot (Graphics), Analysis, Histogram, Statistical Analysis, Python Programming, Software Installation

    ★ 4.8 (6) · Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • How Audits Work: University of California, Santa Barbara
  • Estrategias y enfoques en los medios deportivos: Real Madrid Graduate School Universidad Europea
  • BigQuery para analistas de datos: Google Cloud
  • Confluent: Clickstream Data Analysis Pipeline Using ksqlDB: Google Cloud
  • Customer Segmentation with K-Means: Model & Visualize: EDUCBA
  • Generative AI for Data Science: University of Glasgow
  • Apply and Predict: Time Series Forecasting in Excel: EDUCBA
  • Crea un Storyboard en Canva: Coursera
  • Intermediate Python – Libraries, Tools & Practical Projects: Packt
  • Uncover Data's True Story: Statistics Unveiled: Coursera

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Modeling (9)
Social Media Marketing (9)
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