• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Align OKRs & Goals

    Skills you'll gain: Goal Setting, Strategic Planning, Strategic Leadership, Performance Review, Organizational Strategy, Program Implementation, Team Performance Management, Plan Execution, Performance Analysis, Performance Measurement, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Improvement, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze and Evaluate Indian Banking System

    Skills you'll gain: Bank Regulations, Financial Statements, Financial Statement Analysis, Financial Systems, Banking, Financial Market, Financial Analysis, Financial Regulations, Capital Markets, Financial Reporting, Balance Sheet, Asset Management, Financial Management, Risk Management Framework, Risk Management, Market Liquidity, Performance Analysis, Cash Flows

    ★ 4.9 (13) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Agentic AI Content for Practitioners (Teams: HR)

    Skills you'll gain: Human Resources Software, Human Resources Management and Planning, AI Enablement, Agentic Workflows, People Analytics, Workforce Development, Business Process Automation, Digital Transformation, Program Implementation, Employee Engagement, Recruitment

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Data-Driven Decision-Making, Predictive Modeling, Spreadsheet Software, Team Building, Model Evaluation, Model Optimization, Case Studies

    Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Architect AI Solutions: From Needs to Models

    Skills you'll gain: AI Integrations, Generative Model Architectures, Requirements Analysis, Solution Design, Functional Requirement, Business Requirements, Scalability, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • D

    Dubai College of Tourism

    Building a Career in Dubai's Event Industry

    Skills you'll gain: Event Planning, Events and Conferences, Event Management, Stakeholder Engagement, Event Marketing, Coordinating, Collaboration, MarTech, Professional Development, Hospitality, Corporate Sustainability, Marketing Strategy and Techniques, Coordination, Diversity and Inclusion, Market Opportunities, Technology Strategies, Cultural Sensitivity

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Automate CRM Nudges

    Skills you'll gain: Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Email Automation, Customer Analysis, Customer Engagement, Content Performance Analysis, Customer Retention, Email Marketing, Driving engagement, Conversion Funnel Analysis, Customer Success Management, Customer Communications Management, AI Personalization, Automation, Workflow Management, Copywriting, Workforce Planning, Communication

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    UBITS

    Crecimiento exponencial para líderes y empresas

    Skills you'll gain: Business Transformation, Growth Strategies, Organizational Development, Strategic Leadership, Strategic Thinking, Organizational Change, Organizational Leadership, Organizational Strategy, Leadership Development, Emerging Technologies, Digital Transformation, Culture Transformation, Action Oriented, Business Strategies, Leadership, Innovation

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    AI & CRM Insight

    Skills you'll gain: Sales Process, Sales Pipelines, Sales Development, Customer Relationship Management (CRM) Software, Inside Sales, Customer Relationship Management, B2B Sales, Sales Management, Sales Enablement, Sales Operations, Sales, Sales Strategy, Data Entry, Lead Generation, Closing (Sales), Decision Intelligence, Prospecting and Qualification, Email Automation, Content Performance Analysis, Email Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Sales Reps: Streamlining Lead Qualification

    Skills you'll gain: Sales Strategy, Lead Generation, Prospecting and Qualification, Sales Process, Sales, Sales Management, Sales Prospecting, General Sales Practices, Data-Driven Decision-Making, Inside Sales, AI Integrations, Email Automation, Workflow Management, Customer Relationship Management (CRM) Software, Case Studies, HubSpot CRM, Predictive Modeling, Automation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Tag Links with UTMs

    Skills you'll gain: Data-Driven Marketing, Campaign Management, Return On Investment, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Apply Google Ads for Campaign Setup and Optimization

    Skills you'll gain: Google Ads, Data-Driven Marketing, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Online Advertising, Performance Reporting, Digital Advertising, Campaign Planning, Performance Analysis, Paid media, Digital Marketing Campaigns, Search Engine Marketing, Keyword Research, Account Management, Account Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
1…444445446…530

In summary, here are 10 of our most popular marketing strategy courses

  • Align OKRs & Goals: Coursera
  • Analyze and Evaluate Indian Banking System: EDUCBA
  • Agentic AI Content for Practitioners (Teams: HR): Coursera
  • Prescriptive Analytics: O.P. Jindal Global University
  • Architect AI Solutions: From Needs to Models: Coursera
  • Building a Career in Dubai's Event Industry: Dubai College of Tourism
  • Automate CRM Nudges: Coursera
  • Crecimiento exponencial para líderes y empresas: UBITS
  • AI & CRM Insight: Coursera
  • GenAI for Sales Reps: Streamlining Lead Qualification: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok