• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Cloud Natural Language API: Qwik Start

    Skills you'll gain: Google Cloud Platform, Text Mining, Natural Language Processing, Cloud Platforms, Cloud API, Dependency Analysis, Unstructured Data, Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative AI, AI Enablement, AI literacy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Skillshare

    Learn Non-Scary Adobe After Effects: Timing & Expressions

    Skills you'll gain: Adobe After Effects, Animations, Motion Graphics, Post-Production, Video Editing, Timelines, Content Creation, Typography, Scripting, Logo Design

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Espectroscopía infrarroja: Algoritmo de interpretación

    Skills you'll gain: Analytical Chemistry, Analytical Testing, Chemistry, Data Analysis, Laboratory Testing, Vibrations, Engineering, Scientific, and Technical Instruments, Structural Analysis, Laboratory Research, Verification And Validation, Data Flow Diagrams (DFDs), Laboratory Techniques, Problem Solving, Pivot Tables And Charts, Quality Control, Data Collection, Physics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Implement Strategic Plans: Analyze, Execute & Optimize

    Skills you'll gain: Program Implementation, Performance Metric, Operational Analysis, Business Planning, Performance Improvement, Data Strategy, Organizational Effectiveness, Strategic Decision-Making, Organizational Development, Operations Management, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Análisis de fútbol aplicado - Mirando a los casos reales

    Skills you'll gain: Data Integration, Interactive Data Visualization, Data Synthesis, Analysis, Data Literacy, Statistical Visualization, Case Studies, People Analytics, Media and Communications, Analytical Skills, Forecasting, Report Writing, Databases, Applied Machine Learning, Relational Databases, Innovation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Google Chat - Español

    Skills you'll gain: Google Workspace, Gmail, Collaborative Software, Internal Communications, Business Communication, Productivity Software, Communication

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    كيفية الإستفادة من قاعدة العملاء بتحميل جهات اتصال البريد الإلكتروني على تويتر

    Skills you'll gain: Social Media Management, Social Media Campaigns, Advertising Campaigns, Social Media Marketing, Campaign Management, Social Media, Social Media Analytics, Customer Insights, Professional Networking, Professional Development

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Dartmouth College

    Organizing for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Business Modeling, Technology Strategies, Organizational Development, Organizational Change, AI Enablement, Organizational Strategy, Data Strategy, Organizational Structure, Organizational Effectiveness, Performance Metric, Performance Measurement, AI Product Strategy, Business Metrics, Process Development, Analytics, Infrastructure Architecture, Gap Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Exploratory Data Analysis & Core ML Algorithms

    Skills you'll gain: Exploratory Data Analysis, Model Optimization, Model Training, Applied Machine Learning, Predictive Modeling, Decision Tree Learning, Data Analysis, Regression Analysis, Classification Algorithms, Supervised Learning, Machine Learning Algorithms, Data Wrangling, Model Evaluation, Data Preprocessing, Statistical Machine Learning, Feature Engineering

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Medical Coding and Superbill Essentials

    Skills you'll gain: Medical Billing and Coding, Medical Billing, ICD Coding (ICD-9/ICD-10), Medical Coding, CPT Coding, Revenue Cycle Management, Health Information Management and Medical Records, Billing, System Monitoring, Site Reliability Engineering, Ansible, Root Cause Analysis, Business Continuity Planning, Vulnerability Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The Expert Academy

    Advanced Sales Training: Challenging, Coaching And Closing

    Skills you'll gain: Enterprise Sales, B2B Sales, Selling Techniques, Customer Success Management, Sales, Sales Strategy, Overcoming Objections, General Sales Practices, Contract Negotiation, Customer Retention, Sales Management, Procurement, Customer Relationship Management, Sales Process, Collaboration, Price Negotiation, Negotiation, Stakeholder Engagement, Stakeholder Management, Coaching

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…451452453…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok