• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Hypothesis Testing, Statistical Inference, Statistical Methods, Statistics, Estimation, Statistical Analysis, Probability & Statistics, Data Analysis, Analysis, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Core Sales Techniques and Customer Engagement

    Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Consultative Approaches, Sales, Solution Selling, Selling Techniques, Sales Presentations, General Sales Practices, Sales Strategy, Sales Process, Communication, Presentations, Regional Sales, Sales Prospecting, Negotiation, Prospecting and Qualification, Driving engagement, Customer Engagement, Customer Relationship Management (CRM) Software

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Lead Creative Brainstorms

    Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Ideation, Creative Thinking, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Performance Metric, Process Improvement, Digital Design, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Advanced Machine Learning with R: Apply & Predict

    Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Statistical Machine Learning, Machine Learning Algorithms, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Forecasting, Data Mining, Data Preprocessing, Model Optimization, Model Evaluation, Exploratory Data Analysis

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Clean Lists for Delivery

    Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Data Cleansing, Driving engagement, Marketing Automation, Campaign Planning, Customer Engagement, Customer Retention, Drive Engagement, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Visuals: Enhance Photography & Design

    Skills you'll gain: Photography, Design, Design Elements And Principles, Visual Design, Graphic and Visual Design, Computer Graphic Techniques, Content Creation, Visual Storytelling, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Business Data Using Tableau for Decision Making

    Skills you'll gain: Tableau Software, Business Intelligence, Business Intelligence Software, Interactive Data Visualization, Data Presentation, Business Analytics, Data Storytelling, Data Visualization Software, Dashboard Creation, Dashboard, Data Analysis, Forecasting, Data Preprocessing, Data Manipulation, Trend Analysis, Predictive Analytics, Data Integration

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Create & Deploy Company Websites Using Apache & PHP

    Skills you'll gain: Web Components, Web Design, UI Components, Code Reusability, Web Analytics and SEO, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Assign Roles: Project Accountability

    Skills you'll gain: Accountability, Accountability Frameworks, Teamwork, Project Planning, Stakeholder Communications, Workflow Management, Internal Communications, Team Management, Communication Strategies, Communication Systems

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Beat Cognitive Biases Fast

    Skills you'll gain: Decision Making, Mitigation, Data-Driven Decision-Making, Analytical Skills, Analytics, Analysis, Critical Thinking, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Build & Optimize Responsive Websites with HTML5 & Bootstrap

    Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Web Design and Development, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), UI Components, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Javascript, Graphic and Visual Design, Typography, Frontend Performance, Web Analytics and SEO, Web Content Accessibility Guidelines, Logo Design

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Machine Learning in the Enterprise - 日本語版

    Skills you'll gain: Data Management, Data Governance, Metadata Management, Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Optimization, Model Evaluation, AI Workflows, Forecasting, Google Cloud Platform, Enterprise Modeling, Workflow Management, Data Preprocessing, Machine Learning Methods, Data Pipelines, Predictive Analytics, Predictive Modeling, Machine Learning, Feature Engineering

    Intermediate · Course · 1 - 3 Months

1…469470471…494

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Fundamentals Part 2: Unit 2: Pearson
  • Core Sales Techniques and Customer Engagement: LearnQuest
  • Lead Creative Brainstorms: Coursera
  • Advanced Machine Learning with R: Apply & Predict: EDUCBA
  • Clean Lists for Delivery: Coursera
  • Facebook Visuals: Enhance Photography & Design: Coursera
  • Analyze Business Data Using Tableau for Decision Making: EDUCBA
  • Create & Deploy Company Websites Using Apache & PHP: EDUCBA
  • Assign Roles: Project Accountability: Coursera
  • Beat Cognitive Biases Fast: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok