• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Verbal Communication Skills, Communication

    4.9 stars, 880 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (880) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Lausanne

    Unethical Decision Making in Organizations

    Skills you'll gain: Business Ethics, Decision Making, Ethical Standards And Conduct, Social Sciences, Business Management, Research, Sociology, Compliance Management, Psychology, Case Studies, Mindfulness

    4.8 stars, 432 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (432) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4 stars, 286 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (286) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    4.5 stars, 53 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (53) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7 stars, 826 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Toronto

    Motion Planning for Self-Driving Cars

    Skills you'll gain: Robotics, Network Routing, Graph Theory, Algorithms, Artificial Intelligence, Simulations, Predictive Modeling, Scenario Testing

    4.8 stars, 487 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.8 (487) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation

    Skills you'll gain: Bankruptcies, Securities (Finance), Securities Trading, Commercial Lending, Financial Industry Regulatory Authorities, Commercial Laws, Loans, Banking, Law, Regulation, and Compliance, Financial Regulations, Business Management, Regulation and Legal Compliance, Commercial Banking, Business, Financial Regulation, Bank Regulations, Organizational Structure, Regulatory Compliance, Business Administration, Governance

    4.9 stars, 396 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (396) · Intermediate · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • E

    EDHEC Business School

    Mastering Luxury Hospitality: Fundamentals to Leadership

    Skills you'll gain: Hospitality Services, Hospitality Management, Guest Relations, Hospitality, Hotels and Accommodations, Customer Service, Leadership, Leadership Development, Personalized Service, Customer experience improvement, Verbal Communication Skills, Operational Excellence, Talent Management, Sustainability Standards, Sustainable Business, Target Market, Consumer Behaviour, Experience Design

    4.8 stars, 17 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (17) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Market Share, Business Economics, B2B Sales

    4.7 stars, 171 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (171) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Strategic Marketing, Growth Strategies, Product Strategy, Corporate Strategy, Market Dynamics, Competitive Analysis, Marketing Strategies, Customer Analysis, Revenue Management, New Business Development, Consumer Behaviour, Market Analysis, Regulatory Compliance

    4.8 stars, 102 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (102) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    University of Minnesota

    Statistical Molecular Thermodynamics

    Skills you'll gain: Physics, Chemistry, Physical Science, Differential Equations, Mathematical Modeling, Integral Calculus

    4.9 stars, 368 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (368) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing Strategy and Techniques, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    4.7 stars, 244 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (244) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…484950…150

In summary, here are 10 of our most popular consumer behavior courses

  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Unethical Decision Making in Organizations: University of Lausanne
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • The Business of Social: Northwestern University
  • Motion Planning for Self-Driving Cars: University of Toronto
  • Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation: University of Illinois Urbana-Champaign
  • Mastering Luxury Hospitality: Fundamentals to Leadership: EDHEC Business School
  • Pricing Strategy in Practice: University of Virginia
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok