• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    University of Pennsylvania

    Accounting Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Performance Measurement, Accruals, Predictive Analytics, Fraud detection, Finance, Predictive Modeling, Performance Metric

    4.5 stars, 3K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (3K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yale University

    Health Behavior Change: From Evidence to Action

    Skills you'll gain: Health Promotion, Behavioral Health, Social Determinants Of Health, Nutrition and Diet, Mental Health Diseases and Disorders, Public Health, Public Health and Disease Prevention, Goal Setting, Mental Health, Epidemiology, Mental Health Therapies, Stress Management

    4.7 stars, 491 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (491) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Consumer Lending Fundamentals and Credit Analysis

    Skills you'll gain: Consumer Lending, Credit/Debit Card Processing, Loans, Loan Documentation, Banking, Mortgage Loans, Credit Risk, Transaction Processing, Financial Services, Product Knowledge, Risk Analysis, Finance, Job Evaluation, Job Analysis, Analysis, Operations Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Consumer and Producer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Consumer Behaviour, Tax, Resource Allocation, Cost Management

    4.8 stars, 2.6K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (2.6K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    STARWEAVER

    Mastering Retail Sales Psychology and Buyer Behavior

    Skills you'll gain: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Engaged: Behavioral Science for Digital Product Design

    Skills you'll gain: Decision Making, Driving engagement, Experience Design, Interaction Design, UI/UX Strategy, User Experience, Persona (User Experience), User Experience Design, Psychology, Experimentation, Design Strategies, Motivational Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • P

    Pearson

    Analyzing the Business Environment

    Skills you'll gain: Customer Analysis, Target Market, Target Audience, Strategic Marketing, Global Marketing, Marketing Planning, Consumer Behaviour, Marketing Strategies, Competitive Analysis, Marketing, Marketing Strategy and Techniques, Market Analysis, Business Marketing, Culture, Market Dynamics, Market Opportunities, Business Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement

    4.6 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    The Science Of Sales: Behavioural Insights And Psychology

    Skills you'll gain: Sales Presentations, Persuasive Communication, Sales Presentation, Negotiation, Consumer Behaviour, Oral Expression, Verbal Communication Skills, Communication, Public Speaking, Active Listening, Behavioral Economics, Decision Making, Sales Strategy, Sales, Empathy, Storytelling, Emotional Intelligence, Trustworthiness, Critical Thinking, Psychology

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universiteit Leiden

    Population Health: Health & Health Behaviour

    Skills you'll gain: Patient-centered Care, Behavioral Health, Health Technology, Health Care, Chronic Diseases, Program Evaluation

    4.1 stars, 36 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.1 (36) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Interactive Brokers

    Business and Consumer Activity and Confidence (US)

    Skills you'll gain: Financial Trading, Market Dynamics, Business Economics, Market Trend, Economics, Investments, Forecasting

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…567…132

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok