Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Driving engagement, Regulatory Requirements, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Driving engagement, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Content Optimization, Business Metrics
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing, Marketing Management, Business Marketing
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Marketing, Target Audience, Target Market, Estimation, Marketing Strategy and Techniques
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Data-Driven Marketing, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour, Cultural Responsiveness, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share, Media Strategy
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Strategic Marketing, Product Planning, Product Strategy, Strategic Communication, Brand Awareness, Marketing Strategy and Techniques, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience
Mixed · Course · 1 - 4 Weeks