• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • E

    EDUCBA

    International Marketing and Global Trade

    Skills you'll gain: Global Marketing, Intercultural Competence, Cultural Sensitivity, Market Research, International Finance, Market Analysis, Strategic Decision-Making, Product Lifecycle Management, Culture, Strategic Marketing, Advertising, Branding, Marketing, Promotional Strategies, Marketing Communications, Marketing Management, Market Opportunities, Marketing Strategies, Consumer Behaviour, Business Development

    4.9 stars, 26 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (26) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Marketing, Electronic Media, Social Media Analytics

    4.9 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (14) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Dynamics, Customer Retention, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement

    4.6 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Value Propositions, Target Market, Marketing, Strategic Marketing, Market Analysis, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend

    4.4 stars, 986 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (986) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Marketing, Marketing Management

    4.5 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (23) · Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Analysis

    4.5 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (15) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Foundation

    Skills you'll gain: User Experience Design, Data-Driven Marketing, Content Marketing, Digital Marketing, Marketing Analytics, Marketing Channel, Strategic Marketing, Content Strategy, Marketing Planning, Storytelling, Social Media Strategy, Search Engine Marketing

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Marketing Skills: Marketing Psychology And Neuromarketing

    Skills you'll gain: Marketing Psychology, Closing (Sales), Consumer Behaviour, Marketing, Negotiation, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Psychology

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Budget Management, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Communications, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Marketing Strategies, Decision Making, Customer Insights, Customer Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Audience, Target Market, Estimation

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Brand Awareness, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    4.2 stars, 89 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (89) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…567…283

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok