• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • U

    University of Michigan

    투자 기술의 혁신: AI

    Skills you'll gain: FinTech, Investments, Wealth Management, Financial Trading, Investment Management, Asset Management, Big Data, Artificial Intelligence, Financial Services, Analytics, Artificial Neural Networks, Financial Data, Machine Learning

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Customer Engagement and Collaboration

    Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimize SEO: Audit, Remediate & Rank

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Performance Measurement, Performance Metric, Marketing Effectiveness, Performance Analysis, Content Management Systems, Auditing, Performance Reporting, Data-Driven Marketing, Data-Driven Decision-Making, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced Tool Development and Integration

    Skills you'll gain: AI Workflows, Tool Calling, OAuth, Model Context Protocol, AI Orchestration, AI Integrations, Generative AI Agents, Interoperability, Agentic Workflows, Application Programming Interface (API), Agentic systems, Authentications, Real Time Data, Data Persistence, Context Management, Software Design Patterns, Authorization (Computing)

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Bigtable: Qwik Start - Command Line

    Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Data Access, Databases, Data Store, Command-Line Interface, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • S

    Scrimba

    Build a Movie Recommendation App with OpenAI

    Skills you'll gain: User Interface (UI), Vector Databases, User Interface (UI) Design, OpenAI API, UI Components, Figma (Design Software), AI Personalization, LLM Application, OpenAI, Embeddings, Application Development, Data Store, Frontend Integration, Artificial Intelligence, Data Processing, Database Management, Restful API, Web Development

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña Productos Digitales con Visme

    Skills you'll gain: Graphic and Visual Design Software, Graphical Tools, Logo Design, Graphic Design, Digital Design, Graphic and Visual Design, Creative Design, Collaborative Software, Marketing Materials, Design Software, Advertising, Organizational Skills, Marketing, Color Theory

    ★ 5 (9) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Anthropic

    AI Fluency for nonprofits

    Skills you'll gain: Responsible AI, AI literacy, Prompt Engineering, AI Workflows, Artificial Intelligence, Anthropic Claude, Data Ethics, AI Integrations, Decision Intelligence, Information Privacy, Data Analysis, Research, Policy Development

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Free
    Free
  • C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Graphic and Visual Design, Promotional Materials, Driving engagement, Graphic Design, Advertising, Design, Online Advertising, Graphic and Visual Design Software, Marketing Design, Design Software, Target Audience, Design Elements And Principles, Digital Advertising, Drive Engagement, Marketing, Social Media Content, User Accounts, Business

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Minnesota

    Social Determinants of Health: Health Care Systems

    Skills you'll gain: Health Equity, Health Disparities, Health Systems, Public Health, Social Determinants Of Health, Healthcare Ethics, Public Health and Disease Prevention, Health Policy, Data Analysis, Health Care, Community Health, Data Ethics, Substance Abuse, Correlation Analysis, Heat Maps, Mental Health Diseases and Disorders, Mental and Behavioral Health, Data Visualization, Health Informatics, Trauma Care

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    Game based learning - Getting Started with Gen AI

    Skills you'll gain: Education Software and Technology, Generative AI, Digital pedagogy, AI literacy

    ★ 3.3 (12) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…509510511…670

In summary, here are 10 of our most popular digital analytics courses

  • 투자 기술의 혁신: AI: University of Michigan
  • Customer Engagement and Collaboration: Coursera
  • Optimize SEO: Audit, Remediate & Rank: Coursera
  • Advanced Tool Development and Integration: Coursera
  • Bigtable: Qwik Start - Command Line: Google Cloud
  • Build a Movie Recommendation App with OpenAI: Scrimba
  • Diseña Productos Digitales con Visme: Coursera
  • AI Fluency for nonprofits: Anthropic
  • Anuncie su evento para recaudar fondos con Canva: Coursera
  • Social Determinants of Health: Health Care Systems: University of Minnesota

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok