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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Preview
    Preview
    U

    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    348 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Social Media Marketing, Performance Analysis, Facebook, Paid media, Instagram, Performance marketing, Budget Management, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Data Analyst

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Document Management, AI Enablement, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Databases

    4.8
    Rating, 4.8 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Security, Business Analytics, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, AI Personalization, Business Strategy, Machine Learning, Context Management

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business

    Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Financial Forecasting, Data Modeling, Analytical Skills, Advanced Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    63K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
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    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Prompt Patterns, Responsible AI, ChatGPT, Generative AI, AI Personalization, Mobile Development, Retrieval-Augmented Generation, Vibe coding, Natural Language Processing, Anthropic Claude, Data Ethics, LLM Application, AI Workflows, Agentic systems, Apple iOS, Software Development, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    5.4K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing automation courses

  • Food & Beverage Management: Università Bocconi
  • Leading the Modern Day Business: University of Virginia
  • Omnichannel Retail Strategy: University of Pennsylvania
  • Creative Content Creation Toolkit: Coursera
  • Advertising with Meta: Meta
  • Generative AI Data Analyst: Vanderbilt University
  • Generative AI for Business Analysts: IBM
  • Excel Skills for Business: Macquarie University
  • Foundations of Management: IESE Business School
  • Generative Engine Optimization (GEO) Business Applications: Edureka

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