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  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • C

    Coursera

    Build Performance Dashboards

    Skills you'll gain: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Beginner · Course · 1 - 3 Months

  • L

    Logical Operations

    Employee Motivation and Performance Management

    Skills you'll gain: Employee Performance Management, Performance Appraisal, People Development, Performance Review, Employee Engagement, Performance Management, Communication, Goal Setting, Goal-Oriented, Performance Metric, Performance Measurement, Performance Analysis, Employee Onboarding, Performance Reporting, Active Listening, Motivational Interviewing, Job Analysis, Personal Development, Interviewing Skills, Job Evaluation

    Mixed · Course · 1 - 3 Months

  • S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management, Online Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    Starweaver

    Managing Employee Performance

    Skills you'll gain: Employee Performance Management, Performance Management, Team Performance Management, Constructive Feedback, Management Training And Development, Performance Appraisal, Performance Review, Employee Coaching, People Management, Goal Setting, Performance Metric, Expectation Management, Coaching, Employee Engagement, Performance Measurement, Team Building, Drive Engagement, Collaboration, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Content Design and SEO Performance Optimization

    Skills you'll gain: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Content Development and Management, Search Engine Optimization, Web Content, Video Production, Digital Content, Content Management Systems, Keyword Research, Digital Publishing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Data Analysis and Visualization Fundamentals

    Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Personalized Campaigns, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Project Management Performance Domains

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Project Implementation, Project Performance, Stakeholder Communications, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Planning, Team Management, Project Management, Stakeholder Analysis, Team Performance Management, Performance Measurement, Team Building, Milestones (Project Management), Performance Metric, Plan Execution, Project Schedules, Project Coordination, Project Controls

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Campaigns & SEO Using Analytics Data

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Metrics & Schedule Social Posts

    Skills you'll gain: Content Scheduling, Digital Marketing Tools, Content Performance Analysis, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Social Media, Campaign Management, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management

    Beginner · Course · 1 - 4 Weeks

1…678…640

In summary, here are 10 of our most popular performance marketing courses

  • Build Performance Dashboards: Coursera
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Employee Motivation and Performance Management: Logical Operations
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Managing Employee Performance: Starweaver
  • Content Design and SEO Performance Optimization: Coursera
  • Marketing Data Analysis and Visualization Fundamentals: Coursera
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Project Management Performance Domains: Microsoft
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign

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