PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Writing and Editing, Content Creation, Social Media Content, Social Media, Drive Engagement, AI powered creativity
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Marketing Campaigns, Marketing Strategies, Digital Marketing, Digital Analysis, Competitive Analysis, Digital Media Strategy, Campaign Management, Marketing Effectiveness, Marketing Planning, Campaign Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Advertising, Promotional Strategies, Market Opportunities
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Strategic Marketing, Marketing Strategies, Content Creation, Campaign Planning, Marketing, Content Marketing, Brand Marketing, Promotional Strategies, Social Media Content, Social Media, Drive Engagement, Social Media Management, Social Media Marketing, Influencing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Hootsuite, Content Scheduling, Social Media Management, Digital Marketing Tools, Social Media Content, Social Media, Scheduling, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Conceptual Design, Prototyping, Market Research, Design and Product, Ideation, Agile Product Development, Target Market, Target Audience, Customer Analysis, Product Requirements, Wireframing, Market Opportunities, Market Analysis, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

Harvard Business Review
Skills you'll gain: Influencing, Professional Networking, Persuasive Communication, Overcoming Objections, Relationship Building, Stakeholder Engagement, Stakeholder Communications, Stakeholder Management, Rapport Building, Stakeholder Analysis, Professional Development, Organizational Effectiveness, Relationship Management, Target Audience, Interpersonal Communications, Trustworthiness, Communication Strategies, General Networking
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Selling Techniques, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, General Sales Practices, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Closing (Sales), Sales Prospecting, Data-Driven Marketing, Empathy, Rapport Building
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Six Sigma Methodology, Continuous Improvement Process, Operational Excellence, Quality Management, Process Improvement, Customer experience strategy (CX), Quality Improvement, Production Management, Quality Management Systems, Customer Relationship Building, Quality Assurance and Control, Operational Efficiency, Production Process, Product Quality (QA/QC), Quality Assurance, Process Optimization, Customer experience improvement, Risk Analysis, Customer Engagement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Promotional Strategies, Marketing Strategies, Strategic Communication, Communication Strategies, Business Strategy
Beginner · Guided Project · Less Than 2 Hours