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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    Optimize Your Marketing Pipeline with AI

    Skills you'll gain: Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Marketing Operations, Growth Strategies, Process Improvement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate, Evaluate, and Optimize Email Marketing

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Performance Analysis, Performance Measurement, Data-Driven Marketing, Quality Assurance, Campaign Management, Performance Improvement, Digital Marketing Tools, Performance Metric, Benchmarking, Marketing Effectiveness, Personalized Campaigns, HubSpot CRM, Automation, Marketing Analytics

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Hosting a Web App on Google Cloud Using Compute Engine

    Skills you'll gain: Cloud Hosting, Load Balancing, Google Cloud Platform, Cloud Applications, Cloud Deployment, Cloud-Native Computing, Infrastructure As A Service (IaaS), Application Deployment, Cloud Infrastructure, Virtual Machines, Web Servers, Servers

    Beginner · Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Keyword Research, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing Planning, Social Media Marketing, Marketing Management, Social Media Strategy, Social Media

    ★ 4.6 (3.2K) · Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • M

    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Sales Presentations, Value Propositions, Selling Techniques, Entrepreneurship, Sales Strategy, Social Media Marketing, Digital Media Strategy, Sales, Storytelling, Prospecting and Qualification, Social Media Campaigns, Social Media Strategy, Marketing Strategies, Oral Expression, Data-Driven Decision-Making, Customer Insights, New Business Development, Presentations, Customer Analysis, User Research

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Marketing Management, Campaign Planning, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Customer experience improvement, Brand Loyalty

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing Planning, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation

    ★ 4.9 (12) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Beginner · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

1…626364…378

In summary, here are 10 of our most popular search engine marketing courses

  • Optimize Your Marketing Pipeline with AI: Coursera
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • Automate, Evaluate, and Optimize Email Marketing: Coursera
  • Hosting a Web App on Google Cloud Using Compute Engine: Google Cloud
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Pitching, Marketing and Sales For Startups: Macquarie University
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • Set and Evaluate Winning Marketing KPIs: Coursera
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração

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