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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Data Analysis and Visualization Fundamentals

    Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Marketing Management, Campaign Planning, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Customer experience improvement, Brand Loyalty

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Presentation, Digital Analysis, E-Commerce, Interactive Data Visualization, Analytics, Key Performance Indicators (KPIs), Google Analytics, Generative AI, Marketing Analytics, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing Planning, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Master Digital Marketing Strategy with Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Digital Analysis, Digital Media Strategy, Campaign Planning, Digital Marketing Tools, Case Studies, Social Media Campaigns, Marketing Strategies, Strategic Marketing, Marketing Planning, Strategic Planning, Social Media Strategy, Marketing, Performance Analysis, Competitive Analysis

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Hosting a Web App on Google Cloud Using Compute Engine

    Skills you'll gain: Cloud Hosting, Load Balancing, Google Cloud Platform, Cloud Applications, Cloud Deployment, Cloud-Native Computing, Infrastructure As A Service (IaaS), Application Deployment, Cloud Infrastructure, Virtual Machines, Web Servers, Servers

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Market Opportunities, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Digital Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Prácticas efectivas de marketing usando Facebook Messenger

    Skills you'll gain: Facebook, Web Presence, Social Media Marketing, Social Media, Social Media Management, Customer Inquiries, Social Media Content, Customer Service, Customer experience improvement, Marketing Automation, Marketing, Marketing Communications, Content Development and Management, User Accounts, Administration, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…626364…378

In summary, here are 10 of our most popular search engine marketing courses

  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • Marketing Data Analysis and Visualization Fundamentals: Coursera
  • Set and Evaluate Winning Marketing KPIs: Coursera
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Marketing & Business: Growth, Strategy & Social Media Skills: Skillshare
  • Master Digital Marketing Strategy with Case Studies: EDUCBA
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Hosting a Web App on Google Cloud Using Compute Engine: Google Cloud

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