Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Marketing Management, Campaign Planning, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Customer experience improvement, Brand Loyalty
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Presentation, Digital Analysis, E-Commerce, Interactive Data Visualization, Analytics, Key Performance Indicators (KPIs), Google Analytics, Generative AI, Marketing Analytics, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing Planning, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Digital Analysis, Digital Media Strategy, Campaign Planning, Digital Marketing Tools, Case Studies, Social Media Campaigns, Marketing Strategies, Strategic Marketing, Marketing Planning, Strategic Planning, Social Media Strategy, Marketing, Performance Analysis, Competitive Analysis
Mixed · Course · 1 - 4 Weeks

Beginner · Course · 1 - 3 Months

Skills you'll gain: Cloud Hosting, Load Balancing, Google Cloud Platform, Cloud Applications, Cloud Deployment, Cloud-Native Computing, Infrastructure As A Service (IaaS), Application Deployment, Cloud Infrastructure, Virtual Machines, Web Servers, Servers
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Market Opportunities, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Digital Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Web Presence, Social Media Marketing, Social Media, Social Media Management, Customer Inquiries, Social Media Content, Customer Service, Customer experience improvement, Marketing Automation, Marketing, Marketing Communications, Content Development and Management, User Accounts, Administration, Business Administration
Beginner · Guided Project · Less Than 2 Hours