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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • G

    Google Cloud

    Service Accounts and Roles: Fundamentals

    Skills you'll gain: Virtual Machines, Data Access, User Accounts, Google Cloud Platform, Cloud Computing, Cloud API, Query Languages, Cloud Platforms

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Aesthetics, Design, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Systems Engineering Fundamentals Part 2

    Skills you'll gain: Systems Engineering, Verification And Validation, Systems Architecture, Configuration Management, Systems Development, Systems Development Life Cycle, Systems Design, Reliability, Risk Management, Risk Management Framework, Systems Analysis, Systems Integration, Requirements Analysis, Maintainability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Computers

    Skills you'll gain: Business Software, Computer Hardware, Generative AI, Operating Systems, Data Storage Technologies, Computer Systems, Enterprise Security, System Software, Information Technology, Hardware Troubleshooting, Computer Architecture, Technology Solutions, System Configuration, Technical Support and Services, Servers, Cybersecurity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Palo Alto Networks Cybersecurity Fundamentals

    Skills you'll gain: Cybersecurity, TCP/IP, Cyber Attacks, Endpoint Security, Infrastructure Security, Network Routing, Threat Detection, Computer Security, Firewall, Computer Networking, Wireless Networks, Cloud Computing, Information Technology Infrastructure Library, Technical Support and Services, Vulnerability Assessments

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals, Part 1

    Skills you'll gain: Extract, Transform, Load, Data Validation, Data Transformation, Applied Machine Learning, Object-Relational Mapping, Data Wrangling, Data Cleansing, Data Manipulation, Data Integration, Web Scraping, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Data Modeling, Data Science, Python Programming, Scikit Learn (Machine Learning Library), Extensible Markup Language (XML), Data Analysis

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Fundamentals of Microsoft 365 Generative AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Responsible AI, Microsoft 365, Microsoft Office, Information Management, Generative AI, Productivity Software, Microsoft Word, Document Management, Editing, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Case Study: Analyze, Evaluate & Implement

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Marketing Management, Market Analysis, Product Strategy, Case Studies, Marketing, Competitive Analysis, Brand Strategy, Program Implementation, Market Opportunities, Consumer Behaviour, Logistics, Business

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Planning, Marketing Strategy and Techniques, Digital Advertising, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    Introduction au Marketing des réseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), Usability, Design Thinking, User Interface (UI) Design, User Experience Design, Mockups, User Experience, Wireframing, Usability Testing, User Centered Design, Artificial Intelligence, Responsible AI, Prototyping, User Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Service Accounts and Roles: Fundamentals: Google Cloud
  • Master The Art of Digital Marketing with Canva : Coursera
  • Systems Engineering Fundamentals Part 2: University of Colorado System
  • Introduction to Computers: Microsoft
  • Palo Alto Networks Cybersecurity Fundamentals: Packt
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração
  • Data Science Fundamentals, Part 1: Pearson
  • Fundamentals of Microsoft 365 Generative AI: Microsoft
  • Master Marketing Case Study: Analyze, Evaluate & Implement: EDUCBA
  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute

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