• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Branding, Persona Development, Brand Management, Marketing Strategies, Trend Analysis, Market Data, Data-Driven Marketing, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Machine Learning Methods, Web Analytics, Data-Driven Marketing, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Data Preprocessing, Pandas (Python Package)

    ★ 4.9 (9) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenerativeAI for Customer Success

    Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, AI Enablement, Customer Support, Customer experience improvement, Business Priorities, AI Personalization, Customer Engagement, AI Integrations, Data Ethics, Automation, Business Ethics, Information Privacy

    ★ 4.5 (53) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence

    ★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Call Centers: AI-Driven Customer Success

    Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Call Center Experience, Customer experience improvement, Customer Analysis, Customer Engagement, AI Integrations, AI Workflows, Customer Service, Process Optimization, Customer Support, Operational Efficiency, Automation, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a Facebook Audience Insights

    Skills you'll gain: Facebook, Target Audience, Social Media Analytics, Social Media, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Advertising, Customer Analysis, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Interactive Data Visualization, Data Manipulation, Star Schema, Dashboard, Data Analysis, Dashboard Creation, Report Writing

    ★ 4.6 (55) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Performance Measurement, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

1…789…426

In summary, here are 10 of our most popular customer insights courses

  • AI-powered market intelligence & brand positioning: Board Infinity
  • Machine Learning in Retail: Coursera
  • GenerativeAI for Customer Success: Coursera
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • GenAI for Call Centers: AI-Driven Customer Success: Coursera
  • Analyze Marketing Data: Drive Campaign Success: Coursera
  • Analyze Marketing Data, Boost Conversions: Coursera
  • Introducción a Facebook Audience Insights: Coursera
  • Einführung in Facebook Audience Insights: Coursera
  • Customer Data Analytics for Marketers: University of Colorado System

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok