• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Creo Incubator

    Blockchain Innovation Deep Dive

    Skills you'll gain: Digital Assets, Blockchain, Financial Services, FinTech, Payment Systems, Emerging Technologies, Transaction Processing, Cryptography, Systems Architecture, Business Process Automation, Innovation, Healthcare 5.0, Verification And Validation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    J

    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Excel Macros, Decision Making, Strategic Decision-Making, Microsoft Excel, Process Optimization, Transportation, Supply Chain, and Logistics, Transportation Operations, Operational Analysis, Business Modeling, Business Operations, Business Analytics, Investment Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Advanced Microsoft 365 Copilot AI: Build & Use Agents

    Skills you'll gain: Responsible AI, Microsoft Copilot, Microsoft 365, Generative AI Agents, Microsoft Power Platform, AI Security, Generative AI, AI Workflows, Governance, Large Language Modeling, Prompt Engineering, Ethical Standards And Conduct, Risk Mitigation

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Development, Python, and Deployment

    Skills you'll gain: Search Engine Optimization, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Web Servers

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Users & Optimize Product Retention

    Skills you'll gain: Data Storytelling, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Responsible AI, Strategic Leadership, AI Enablement, Business Strategy, Data Ethics, Organizational Strategy, Business Transformation, Project Management Software, Artificial Intelligence, Business Process Automation, Emerging Technologies, Business Ethics, Governance, Data-Driven Decision-Making, Workforce Planning

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Office Excel 2021-2024: Part 3

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Forecasting, Data Analysis Software, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Sharing, Microsoft Office, Microsoft 365, Productivity Software, Automation, Data Mapping, Data Entry, Document Management, Data Security, Data Management, Data Validation, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Streamline Jira Workflows, Analyze Bottlenecks Fast

    Skills you'll gain: Jira (Software), Process Optimization, Process Mapping, Process Improvement and Optimization, Process Design, Process Analysis, Business Workflow Analysis, Workflow Management, Process Improvement, Business Process, Configuration Management, Performance Metric, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Amazon Web Services

    AWS Generative AI Essentials

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, Model Context Protocol, AI Security, AI Workflows, AI Orchestration, Generative AI, Vibe coding, Secure Coding, LLM Application, Responsible AI, Amazon Web Services, Integrated Development Environments

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Data Storytelling, Marketing Budgets, Heat Maps, Looker (Software), Process Mapping, Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing automation

marketing automation with ai and hubspot: plan to execution
marketing automation tools
marketing automation with ai
ai marketing automation
email marketing automation
automation marketing
digital marketing automation
1…707172…327

In summary, here are 10 of our most popular marketing automation courses

  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Blockchain Innovation Deep Dive: Creo Incubator
  • Business Analytics with Excel: Intermediate to Advanced: Johns Hopkins University
  • Advanced Microsoft 365 Copilot AI: Build & Use Agents: Knowledge Accelerators
  • Advanced Development, Python, and Deployment: Packt
  • Analyze Users & Optimize Product Retention: Coursera
  • AI for Executives & Strategy: AI CERTs
  • Microsoft Office Excel 2021-2024: Part 3: Logical Operations
  • Streamline Jira Workflows, Analyze Bottlenecks Fast: Coursera
  • AWS Generative AI Essentials: Amazon Web Services

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok