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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.


Popular Search Engine Marketing Courses and Certifications


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    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting

    Intermediate · Course · 1 - 4 Weeks

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    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

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    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate Your Reports with Ease

    Skills you'll gain: Marketing Automation, Email Automation, Scheduling, Management Reporting, Performance Reporting, Automation, Stakeholder Communications, Report Writing, Scalability, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Science, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Brand Styles: Audit & Apply

    Skills you'll gain: Collaborative Software, Style Guides, Brand Management, Version Control, Workflow Management, Compliance Auditing, Marketing Analytics, Branding, Marketing Design, Document Management, Quality Assurance, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

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    Creo Incubator

    Entrepreneuriat : Croissance et Stratégie GTM

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Value Propositions, Competitive Analysis, Product Development, Market Analysis, Customer Analysis, User Experience, Marketing Strategies, Target Market, Product Marketing, Data-Driven Decision-Making, Market Opportunities, Business Strategy, Marketing Channel, Cost Estimation

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies

    Intermediate · Course · 1 - 4 Weeks

Searches related to search engine marketing

search engine optimization and content marketing
search engine marketing (sem)
1…727374…309

In summary, here are 10 of our most popular search engine marketing courses

  • Entrepreneurship: Scaling & GTM Growth Strategy : Creo Incubator
  • Match Personas: Craft Engaging AI Content: Coursera
  • Analyze and Optimize User Retention: Coursera
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Analyze AI to Amplify Brand Success: Coursera
  • Claves de la Dirección de Empresas: IESE Business School
  • Optimize Campaigns: Boost Your AI Visibility: Coursera
  • Automate Your Reports with Ease: Coursera
  • Excel Basics for Data Analysis: IBM
  • Brand Styles: Audit & Apply: Coursera

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