Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Power BI, Data Presentation, Data Modeling, Data Visualization, Microsoft Excel, Data Visualization Software, Dashboard, Business Intelligence, Pivot Tables And Charts, Data Import/Export, Excel Formulas, Spreadsheet Software, Interactive Data Visualization, Data Analysis Expressions (DAX), Data Transformation, Data Analysis, Data Storytelling, Analytics, Trend Analysis, Data Management
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Health Technology, Medical Imaging, Diagnostic Radiology, Clinical Documentation, Radiology, Clinical Assessment, Clinical Nursing, Responsible AI, Diagnostic Tests, Health Informatics, X-Ray Computed Tomography, Clinical Research, Predictive Analytics, Artificial Intelligence, Decision Support Systems, AI Personalization, Patient-centered Care
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Blogs, Web Analytics and SEO, Content Strategy, Digital Marketing, Brand Awareness
Mixed · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Statistical Visualization, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Apache Hadoop, Product Lifecycle Management, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management
Beginner · Specialization · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Business Research, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group
Beginner · Specialization · 3 - 6 Months

IBM
Skills you'll gain: Exploratory Data Analysis, Dashboard, Data Visualization Software, Data Visualization, Model Evaluation, SQL, Unsupervised Learning, Interactive Data Visualization, Data Transformation, Supervised Learning, Jupyter, Data Analysis, Data Cleansing, Data Manipulation, Data Literacy, Plotly, Data Mining, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months