Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Kennesaw State University
Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Paid media, Marketing Communications, Sales Enablement, Sales, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Revenue Management, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Strategic Decision-Making, Minitab, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Descriptive Analytics, Correlation Analysis, Data Analysis Software, Statistical Methods, Analysis, Statistical Software
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard Creation, Dashboard, Data Sharing, Cloud Computing, Cloud Platforms, Big Data, Data Access, Google Cloud Platform, Data Visualization, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Dashboard Creation, Tableau Software, Dashboard, Market Data, Data-Driven Decision-Making, Data Presentation, Feature Engineering, Analytical Skills, Data Ethics, Exploratory Data Analysis, Data Visualization Software, Case Studies, Business Intelligence, Business Analytics, Financial Market, Interactive Data Visualization, Data Analysis, Financial Data, Financial Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Content Optimization, Digital Marketing Tools
★ 4.5 (1.2K) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Data Visualization, Statistical Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, R (Software), Policy Analysis, Public Policies, R Programming, Statistical Programming, Analytics, Data Transformation, Programming Principles, Data Manipulation
★ 4.5 (60) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Content Optimization, Web Content, Data-Driven Marketing, Target Audience, Test Tools, Marketing Effectiveness, Personalized Campaigns, Marketing, Analytics
★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Planning, Brand Marketing, Media Strategy, Media and Communications, Digital Media Strategy, Brand Strategy, Brand Management, Social Media Analytics, Paid media, Content Strategy, Content Creation
★ 4.9 (8) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Marketing, Strategic Marketing, Market Analysis, Marketing Strategies, Marketing Strategy and Techniques, Market Opportunities, Digital Marketing, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dataflow, Real Time Data, Google Cloud Platform, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Data Import/Export, Advanced Analytics, Data Transformation, Scalability, Performance Tuning
Intermediate · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Management, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Promotional Strategies
★ 4.6 (8) · Beginner · Course · 1 - 4 Weeks