• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Advanced Content Creation and Marketing Design in Canva

    Skills you'll gain: Canva (Software), Content Performance Analysis, Collaborative Software, Content Scheduling, Personalized Campaigns, Data-Driven Marketing, Marketing Strategies, Marketing Design, AI Personalization, Marketing Automation, Social Media Campaigns, Content Optimization, Motion Graphics, Campaign Planning, Content Creation, Digital Publishing, Campaign Management, AI Enablement, Social Media Content, A/B Testing

    Advanced · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Data-Driven Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Customer Analysis, Market Data, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing

    ★ 5 (6) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Advanced Tableau Analytics to Real-World Data

    Skills you'll gain: Data Storytelling, Dashboard Creation, Tableau Software, Dashboard, Market Data, Data-Driven Decision-Making, Data Presentation, Feature Engineering, Analytical Skills, Data Ethics, Exploratory Data Analysis, Data Visualization Software, Case Studies, Business Intelligence, Business Analytics, Financial Market, Interactive Data Visualization, Data Analysis, Financial Data, Financial Analysis

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Scheduling, Google Sheets, Spreadsheet Software, Content Scheduling, Social Media Marketing, Brainstorming

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to use influencer marketing to grow instagram business

    Skills you'll gain: Instagram, Strategic Marketing, Marketing Strategies, Content Creation, Campaign Planning, Marketing, Content Marketing, Brand Marketing, Promotional Strategies, Social Media Content, Social Media, Drive Engagement, Social Media Management, Social Media Marketing, Influencing, Business

    ★ 2.3 (7) · Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    How Technology Will Shape Marketing with Jagdish Sheth

    Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Paid media, Marketing Communications, Sales Enablement, Sales, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Revenue Management, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Building Resilient Streaming Analytics Systems on GCP IT

    Skills you'll gain: Dataflow, Real Time Data, Google Cloud Platform, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Data Import/Export, Advanced Analytics, Data Transformation, Scalability, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Business Card Design And Business Networking For Marketing

    Skills you'll gain: LinkedIn, Events and Conferences, Copywriting, Professional Networking, Sales Presentations, Product Promotion, Oral Expression, Marketing Collateral, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Web Presence, Communication Strategies, Drive Engagement, Marketing, Brand Management

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Twitter Marketing And Ads: 1000% Engagement And Followers

    Skills you'll gain: Social Media Marketing, Copywriting, Social Media, Social Media Management, Social Media Strategy, Social Media Content, Advertising Campaigns, Digital Marketing Tools, Marketing, Online Advertising, Advertising, Professional Networking, Social Media Campaigns, Digital Advertising, Driving engagement, Content Creation, Branding, Drive Engagement

    Mixed · Course · 1 - 3 Months

  • K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Management, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Promotional Strategies

    ★ 4.6 (8) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Estrategia de Canales: Marketing Omnicanal y Punto de Venta

    Skills you'll gain: Customer Analysis, Cross-Channel Marketing, Marketing Channel, Consumer Behaviour, Merchandise Displays, Point of Sale, Retail Management, Visual Merchandising, Marketing Strategies, Product Assortment, Customer experience improvement, Promotional Strategies, Merchandising, Strategic Marketing, Online Advertising, Digital Transformation, Digital Marketing Tools, Customer Engagement, E-Commerce, Brand Marketing

    ★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks

1…757677…492

In summary, here are 10 of our most popular marketing analytics courses

  • Créer du contenu marketing pour LinkedIn avec Visme: Coursera
  • Advanced Content Creation and Marketing Design in Canva: Board Infinity
  • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
  • Apply Advanced Tableau Analytics to Real-World Data: EDUCBA
  • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera
  • How to use influencer marketing to grow instagram business: Coursera
  • How Technology Will Shape Marketing with Jagdish Sheth: Kennesaw State University
  • Building Resilient Streaming Analytics Systems on GCP IT: Google Cloud
  • Business Card Design And Business Networking For Marketing : Alex Genadinik
  • Twitter Marketing And Ads: 1000% Engagement And Followers: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok