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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • K

    Kennesaw State University

    How Technology Will Shape Marketing with Jagdish Sheth

    Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Paid media, Marketing Communications, Sales Enablement, Sales, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Revenue Management, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Data Analytics with Minitab for Business Decisions

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Strategic Decision-Making, Minitab, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Descriptive Analytics, Correlation Analysis, Data Analysis Software, Statistical Methods, Analysis, Statistical Software

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analytics as a Service for Data Sharing Partners

    Skills you'll gain: Dashboard Creation, Dashboard, Data Sharing, Cloud Computing, Cloud Platforms, Big Data, Data Access, Google Cloud Platform, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply Advanced Tableau Analytics to Real-World Data

    Skills you'll gain: Data Storytelling, Dashboard Creation, Tableau Software, Dashboard, Market Data, Data-Driven Decision-Making, Data Presentation, Feature Engineering, Analytical Skills, Data Ethics, Exploratory Data Analysis, Data Visualization Software, Case Studies, Business Intelligence, Business Analytics, Financial Market, Interactive Data Visualization, Data Analysis, Financial Data, Financial Analysis

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Content Optimization, Digital Marketing Tools

    ★ 4.5 (1.2K) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Fundamentals of Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Statistical Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, R (Software), Policy Analysis, Public Policies, R Programming, Statistical Programming, Analytics, Data Transformation, Programming Principles, Data Manipulation

    ★ 4.5 (60) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Content Optimization, Web Content, Data-Driven Marketing, Target Audience, Test Tools, Marketing Effectiveness, Personalized Campaigns, Marketing, Analytics

    ★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Planning, Brand Marketing, Media Strategy, Media and Communications, Digital Media Strategy, Brand Strategy, Brand Management, Social Media Analytics, Paid media, Content Strategy, Content Creation

    ★ 4.9 (8) · Intermediate · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Apply Core Marketing Concepts for Beginners

    Skills you'll gain: Marketing, Strategic Marketing, Market Analysis, Marketing Strategies, Marketing Strategy and Techniques, Market Opportunities, Digital Marketing, Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Building Resilient Streaming Analytics Systems on GCP IT

    Skills you'll gain: Dataflow, Real Time Data, Google Cloud Platform, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Data Import/Export, Advanced Analytics, Data Transformation, Scalability, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Management, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Promotional Strategies

    ★ 4.6 (8) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • How Technology Will Shape Marketing with Jagdish Sheth: Kennesaw State University
  • Apply Data Analytics with Minitab for Business Decisions: EDUCBA
  • Analytics as a Service for Data Sharing Partners: Google Cloud
  • Apply Advanced Tableau Analytics to Real-World Data: EDUCBA
  • Search Engine Optimization (SEO) with Squarespace : Coursera
  • Créer du contenu marketing pour LinkedIn avec Visme: Coursera
  • Fundamentals of Data Analytics in the Public Sector with R: University of Michigan
  • Create an A/B web page marketing test with Google Optimize: Coursera
  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • Analyze and Apply Core Marketing Concepts for Beginners: EDUCBA

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