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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Data Modeling, Data Visualization, Microsoft Excel, Data Visualization Software, Dashboard, Business Intelligence, Pivot Tables And Charts, Data Import/Export, Excel Formulas, Spreadsheet Software, Interactive Data Visualization, Data Analysis Expressions (DAX), Data Transformation, Data Analysis, Data Storytelling, Analytics, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    AI in Clinical Decision Support & Diagnostics

    Skills you'll gain: Health Technology, Medical Imaging, Diagnostic Radiology, Clinical Documentation, Radiology, Clinical Assessment, Clinical Nursing, Responsible AI, Diagnostic Tests, Health Informatics, X-Ray Computed Tomography, Clinical Research, Predictive Analytics, Artificial Intelligence, Decision Support Systems, AI Personalization, Patient-centered Care

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Most Beginner SEO Course Ever - Great For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Blogs, Web Analytics and SEO, Content Strategy, Digital Marketing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    IBM & Darden Digital Strategy

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Statistical Visualization, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Apache Hadoop, Product Lifecycle Management, Generative AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Business Research, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group

    4.7
    Rating, 4.7 out of 5 stars
    ·
    829 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Science

    Skills you'll gain: Exploratory Data Analysis, Dashboard, Data Visualization Software, Data Visualization, Model Evaluation, SQL, Unsupervised Learning, Interactive Data Visualization, Data Transformation, Supervised Learning, Jupyter, Data Analysis, Data Cleansing, Data Manipulation, Data Literacy, Plotly, Data Mining, Generative AI, Professional Networking, Data Import/Export

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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1…757677…409

In summary, here are 10 of our most popular marketing analytics courses

  • AI Keyword Research & Intent: Coursera
  • Leading the Modern Day Business: University of Virginia
  • Advertising and E-commerce on TikTok: Aptly
  • Optimize Campaigns: Boost Your AI Visibility: Coursera
  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Canva Essentials: Coursera
  • AI in Clinical Decision Support & Diagnostics: Starweaver
  • Most Beginner SEO Course Ever - Great For Complete Beginners: Alex Genadinik
  • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
  • Prompt Engineering: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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