Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

Amazon Web Services
Skills you'll gain: Generative AI, Business Metrics, Generative Model Architectures, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, AI literacy, Model Evaluation, LLM Application, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, Business Solutions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Planning, Competitive Analysis, Marketing, Generative Engine Optimization (GEO), Content Strategy, Digital Marketing Tools, Pay Per Click Advertising, Competitive Intelligence, Market Share, Auditing, Gap Analysis, Technical Analysis
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Development, Service Level Agreement, Sales Strategy, Sales Process, Sales Pipelines, Sales, Customer Acquisition Management, Closing (Sales), Accountability Frameworks, Business Marketing, Service Management, Content Marketing, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Vibe coding, Strategic Partnership, Brand Strategy, Email Automation, Branding, Generative AI Agents, Contract Negotiation, Product Knowledge, Closing (Sales), Entrepreneurship, AI Workflows, Negotiation, Order Management, Selling Techniques, E-Commerce, Blogs, Content Creation, Order Fulfillment, Agentic systems, Logistics Management
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Email Marketing, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Driving engagement, Automation
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Diversity Awareness, Global Marketing, Public History, Cultural Diversity, Demography, Social Justice, Sociology, Market Opportunities
Beginner · Specialization · 3 - 6 Months

Multiple educators
Skills you'll gain: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Campaign Planning, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Oral Expression, Project Documentation, Performance Reporting, Internal Communications
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support
Beginner · Guided Project · Less Than 2 Hours