• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Empathy & Emotional Intelligence, Management Training And Development, Emotional Intelligence, Assertiveness, People Management, Industrial and Organizational Psychology, Staff Management, Team Performance Management, Cooperation, Leadership and Management, Team Management, Behavior Management, Productivity, Organizational Effectiveness, Interpersonal Communications, Professional Development, Communication, Organizational Structure, Leadership, Collaboration

    ★ 4.8 (2.6K) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, People Analytics, Data Analysis, Python Programming

    ★ 4.5 (280) · Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Content Marketing: Strategy, SEO & Conversion

    Skills you'll gain: Content Marketing, Blogs, Copywriting, Content Creation, Content Development and Management, Content Optimization, Web Content, Content Strategy, Digital Content, Search Engine Optimization, Persuasive Communication, Driving engagement, Web Analytics and SEO, Brand Awareness, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • M

    MedCerts

    Medical Office Procedures and Administration Fundamentals

    Skills you'll gain: Medical Privacy, Medical Records, Healthcare Ethics, Medical Office Procedures, Electronic Medical Record System, Health Information Management and Medical Records, Conflict Management, Health Information Management, Patient Communication, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Electronic Medical Record, Patient Coordination, Cultural Responsiveness, Intercultural Competence, Patient Registration, Medical History Documentation, Care Coordination, Patient-centered Care, Cultural Diversity, Professionalism

    ★ 4.8 (1.1K) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud Digital Leader Training

    Skills you'll gain: Cloud Management, Digital Transformation, Data Governance, Cloud Services, Distributed Denial-Of-Service (DDoS) Attacks, Serverless Computing, Cloud Security, Artificial Intelligence and Machine Learning (AI/ML), Cloud Infrastructure, Google Cloud Platform, Real Time Data, Hybrid Cloud Computing, Business Transformation, Multi-Cloud, Data Management, Data Warehousing, Cloud Platforms, Infrastructure As A Service (IaaS), Cloud Computing, Cyber Governance

    ★ 4.8 (4.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • V

    Vanderbilt University

    Android App Development

    Skills you'll gain: Git (Version Control System), JUnit, Android Studio, Android Development, Unit Testing, Android (Operating System), Version Control, Maintainability, Software Design Patterns, Test Automation, File I/O, Object Oriented Programming (OOP), Integration Testing, Test Driven Development (TDD), Mobile Development, Development Testing, Software Testing, Testability, Software Engineering, Java Programming

    ★ 4.5 (3.7K) · Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Financial Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Return On Investment, Risk Management, Balance Sheet, Accounts Receivable, Accounts Payable and Receivable, Inventory Control, Business Risk Management, Credit Risk, Income Statement, Financial Acumen, Risk Mitigation, Operational Risk, Resource Allocation, Financial Analysis, Cash Flows, Strategic Decision-Making, Operational Efficiency, Stakeholder Communications

    ★ 4.8 (430) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • C

    Coursera

    Career Readiness & Leadership Skills in the Modern Workplace

    Skills you'll gain: Active Listening, Empathy & Emotional Intelligence, Emotional Intelligence, Team Performance Management, Interviewing Skills, Executive Presence, Leadership Development, Conflict Management, Business Ethics, Management Training And Development, Case Studies, Empathy, Relationship Management, Ethical Standards And Conduct, Leadership, Self-Awareness, Oral Expression, Workforce Development, Professional Networking, Communication

    ★ 4.7 (1.3K) · Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Display Advertising Strategy & Campaign Optimization

    Skills you'll gain: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Consumer Psychology and Persuasion Strategies

    Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Customer Analysis, Marketing Communications, Cultural Diversity, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Influencing, Sociology, Strategic Communication, Learning Theory, Decision Making, Socioeconomics

    Mixed · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    Leadership in 21st Century Organizations

    Skills you'll gain: Culture Transformation, Talent Management, Plan Execution, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Leadership Development, Organizational Change, Business Ethics, Leadership and Management, Team Leadership, Organizational Strategy, Business Transformation, Human Capital, Ethical Standards And Conduct, Communication, Collaboration

    ★ 4.7 (1.3K) · Mixed · Course · 3 - 6 Months

1…818283…834

In summary, here are 10 of our most popular brand management courses

  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Sports Performance Analytics: University of Michigan
  • Content Marketing: Strategy, SEO & Conversion: EDUCBA
  • Medical Office Procedures and Administration Fundamentals: MedCerts
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Google Cloud Digital Leader Training: Google Cloud
  • Android App Development: Vanderbilt University
  • Financial Management: Duke University
  • Career Readiness & Leadership Skills in the Modern Workplace: Coursera
  • Display Advertising Strategy & Campaign Optimization: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok