Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Expense Reports, Business Process Automation, AI Enablement, Operational Efficiency, Artificial Intelligence, Data Collection, Data Literacy
★ 4.3 (70) · Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Marketing, Strategic Marketing, Business Strategy, Plan Execution, Product Lining, Portfolio Management, Competitive Analysis, Business-To-Consumer, Business Valuation, B2B Sales
★ 4.6 (7) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Patient Safety, Research Design, Epidemiology
★ 4.3 (9) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Visual Design, Graphic and Visual Design, Marketing Collateral, Graphic and Visual Design Software, Marketing Materials, Marketing Design, Brochures, Layout Design, Design Elements And Principles, Marketing Communications, Workflow Management, Presentations, Financial Statement Analysis, Integrated Marketing Communications, Social Media Content, Financial Acumen, Strategic Communication, Financial Statements, Financial Accounting
★ 5 (8) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Sales, Business Planning, Financial Acumen, Market Intelligence, Trend Analysis, Leadership, Campaign Planning, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour
★ 4.5 (17) · Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Value Propositions, Customer Insights, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Marketing Automation, Sales Process, Generative AI, OpenAI, ChatGPT, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Campaign Management, Search Engine Marketing, Campaign Planning, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Marketing Campaigns, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience
★ 4.6 (9) · Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads
★ 4.4 (7) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations
★ 4.6 (38) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media Content, Social Media Marketing, Content Marketing, Goal Setting, Driving engagement, Social Media Strategy, Social Media, Marketing, Drive Engagement, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Literacy, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Contract Management, Operations Management
★ 4.8 (31) · Beginner · Course · 1 - 3 Months