Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Agile Software Development, Scrum (Software Development), Cloud Computing Architecture, Cloud Services, Cloud Deployment, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Computing, Agile Product Development, Agile Project Management, Cloud-Native Computing, User Story, Cloud Storage, Sprint Retrospectives, CI/CD, Test Driven Development (TDD)
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, AI Orchestration, Prompt Patterns, LangChain, OpenAI API, AI Workflows, LLM Application, Productivity, OpenAI, AI Enablement, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, AI Security, Tool Calling, Creativity, Application Development
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Operating System Administration, Digital Forensics, Cyber Threat Hunting, Incident Response, IT Service Management, Identity and Access Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Endpoint Security, Malware Protection, Penetration Testing, Computer Security Incident Management, Linux Commands, Database Management, Networking Hardware, Cybersecurity, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Software Development Life Cycle, User Story, Software Architecture, Agile Software Development, Scrum (Software Development), Sprint Retrospectives, DevOps, Kanban Principles, Software Design, Information Technology, Computer Hardware, Sprint Planning, Agile Product Development, Software Development Methodologies, Agile Methodology, Agile Project Management, Team Building, Risk Management, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Cultural Sensitivity, Intercultural Competence, Negotiation, Cultural Responsiveness, Cultural Diversity, Diplomacy, Verbal Communication Skills, Non-Verbal Communication, International Relations, Communication
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

University of California San Diego
Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

IBM
Skills you'll gain: Cloud Computing Architecture, Technical Support, Cloud Services, Cloud Deployment, Generative AI, Hardware Troubleshooting, IT Service Management, Cloud Security, Cloud Infrastructure, Cybersecurity, Cloud Platforms, Cloud Computing, Professional Networking, Help Desk Support, Data Storage, Desktop Support, Peripheral Devices, Information Technology, Artificial Intelligence, Customer Service
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, AI Personalization, Responsible AI, Data Ethics, Education Software and Technology, Digital pedagogy, Learning Management Systems, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, Deep Learning, Augmented and Virtual Reality (AR/VR), Ethical Standards And Conduct, Information Privacy, Machine Learning, Emerging Technologies, Context Management
Beginner · Specialization · 1 - 3 Months