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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: Software Development Life Cycle, User Story, Software Architecture, Agile Software Development, Scrum (Software Development), Sprint Retrospectives, DevOps, Kanban Principles, Software Design, Information Technology, Computer Hardware, Sprint Planning, Agile Product Development, Software Development Methodologies, Agile Methodology, Agile Project Management, Team Building, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Finance & Quantitative Modeling for Analysts

    Skills you'll gain: Financial Reporting, Return On Investment, Financial Acumen, Financial Data, Capital Budgeting, Financial Statements, Business Modeling, Mathematical Modeling, Finance, Regression Analysis, Financial Modeling, Statistical Modeling, Income Statement, Risk Analysis, Financial Analysis, Spreadsheet Software, Capital Expenditure, Excel Formulas, Microsoft Excel, Corporate Finance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI in Python: Powered by Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, AI Orchestration, Prompt Patterns, LangChain, OpenAI API, AI Workflows, LLM Application, Productivity, OpenAI, AI Enablement, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, AI Security, Tool Calling, Creativity, Application Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Finance and Accounting

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Accrual Accounting, Financial Accounting, Capital Budgeting, Financial Reporting, Accounting, Finance, Inventory Accounting, Financial Analysis, Balance Sheet, Income Statement, Portfolio Management, Capital Expenditure, Equities, Cash Flows, Corporate Finance, Forecasting, Cash Flow Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, Software Documentation, Anthropic Claude, LLM Application, Code Review, Apple iOS, AI Product Strategy, Machine Learning Methods, Software Development, CI/CD, Natural Language Processing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM iOS and Android Mobile App Developer

    Skills you'll gain: React Native, Software Development Life Cycle, Flutter (Software), Swift Programming, Mobile Development, Software Architecture, Apple Xcode, Android Studio, User Centered Design, Android Development, React Redux, Apple iOS, Responsive Web Design, Git (Version Control System), GitHub, Android (Operating System), Cascading Style Sheets (CSS), React.js, Large Language Modeling, AI Personalization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents in Java with Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI Agents, LLM Application, Productivity, OpenAI, AI Orchestration, OpenAI API, AI Enablement, Java, Java Programming, AI Workflows, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, Tool Calling, Creativity, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Java Developer

    Skills you'll gain: Software Development Life Cycle, Cloud-Native Computing, Software Architecture, Hibernate (Java), Database Design, Responsive Web Design, Docker (Software), Containerization, Git (Version Control System), GitHub, Object Oriented Programming (OOP), CI/CD, Restful API, Large Language Modeling, Java Programming, Model Deployment, Engineering Software, Version Control, Database Management, Software Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Logos for Digital Impact

    Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM DevOps, Cloud, and Agile Foundations

    Skills you'll gain: Agile Software Development, Scrum (Software Development), Cloud Computing Architecture, Cloud Services, Cloud Deployment, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Computing, Agile Product Development, Agile Project Management, Cloud-Native Computing, User Story, Cloud Storage, Sprint Retrospectives, CI/CD, Test Driven Development (TDD)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
  • IBM IT Scrum Master: IBM
  • Finance & Quantitative Modeling for Analysts: University of Pennsylvania
  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
  • Introduction to Finance and Accounting: University of Pennsylvania
  • Generative AI for Mobile App Developers: IBM
  • IBM iOS and Android Mobile App Developer: IBM
  • AI Agents in Java with Generative AI: Vanderbilt University
  • IBM Java Developer: IBM

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