Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Data Visualization, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Model Evaluation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Prompt Engineering, AI Workflows, Agentic systems, Generative AI, AI Orchestration, Artificial Intelligence, Responsible AI, Innovation, Algorithms
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Culture, Marketing Psychology, Branding, Consumer Behaviour, Business Ethics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment
Mixed · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Business Reporting, Marketing Automation, Email Marketing, Customer Data Management, Sales Enablement, Marketing, Customer Service
Beginner · Guided Project · Less Than 2 Hours

Universidad de los Andes
Skills you'll gain: Data Visualization, Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Data Literacy, Correlation Analysis, Data Quality, Data Science, Jupyter, Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Business Analytics, Supervised Learning, Regression Analysis, Applied Machine Learning, Model Evaluation
Beginner · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Open Mindset, Cognitive flexibility, Business Architecture, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategies, Business Strategy, Organizational Strategy, Customer Engagement
Advanced · Specialization · 3 - 6 Months

University of Cape Town
Skills you'll gain: Climate Change Mitigation, Sustainable Development, Economic Development, Environmental Policy, Policy Development, Mathematical Modeling, Systems Thinking, Complex Problem Solving, Research, Innovation, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Communication, Relationship Building, Persuasive Communication, Customer Insights, Verbal Communication Skills, Empathy, Needs Assessment
Mixed · Course · 1 - 3 Months