Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, AI Enablement, Editing, Generative AI, Writing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: Responsive Web Design, User Interface and User Experience (UI/UX) Design, Digital Design, Web Design, Motion Graphics, Adobe XD, No-Code Development, Animations, Layout Design, Prototyping, Graphic Design, Augmented and Virtual Reality (AR/VR), Style Guides
Beginner · Course · 1 - 3 Months

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric
Beginner · Course · 1 - 3 Months

Skills you'll gain: ChatGPT, Data Analysis, OpenAI, Data-Driven Decision-Making, AI Enablement, Generative AI, Analytics, Content Creation, Prompt Engineering, Content Strategy, Artificial Intelligence, Business Intelligence, Customer Support, Customer experience improvement, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic Design, Design, Graphic and Visual Design Software, Design Elements And Principles, Style Guides, Document Management, Digital Publishing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Content Strategy, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Data Visualization, Graphic Design, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Marketing Strategies, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour, Cultural Responsiveness, International Relations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Sales Presentations, Business Communication, Company, Product, and Service Knowledge, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours