Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Case Studies, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Analysis, Customer Retention, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Auditing, Market Analysis
★ 4.5 (19) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing, Identity and Access Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Graphical Tools, Design, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Brand Strategy, Shared Media, Brand Management, Account Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Newsletters, Content Performance Analysis, Campaign Management, Digital Marketing Campaigns, Keyword Research, Digital Marketing, Digital Marketing Tools, Pay Per Click Advertising, Email Marketing, Data-Driven Marketing, Digital Advertising, Performance Metric, Google Ads, Driving engagement, Marketing Channel, Key Performance Indicators (KPIs), Content Management, Content Strategy, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Database Management, Databases, Relational Databases, Database Design, Planning, Calendar Management, Content Management, Organizational Skills, No-Code Development
Mixed · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Personal Attributes, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Cultural Responsiveness, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Professional Development, Data Analysis, Cultural Diversity, Adaptability
★ 4.9 (7) · Beginner · Specialization · 3 - 6 Months

Technical University of Munich (TUM)
Skills you'll gain: Process Mapping, Lean Manufacturing, Process Analysis, Production Process, Process Design, Lean Methodologies, Process Management, Process Flow Diagrams, Process Optimization, Production Management, Workflow Management, Production Planning, Process Improvement, Manufacturing Operations, Resource Utilization, Capacity Management, Waste Minimization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management
Intermediate · Guided Project · Less Than 2 Hours