Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Pragmatic AI Labs
Skills you'll gain: Google Cloud Platform, Data Pipelines, Rust (Programming Language), Google App Engine, Containerization, Cloud-Based Integration, Data Engineering, Cloud API, Cloud Engineering, Cloud Management, Multi-Cloud, Cloud Infrastructure, DevOps, Serverless Computing, MLOps (Machine Learning Operations), Cloud Services, Cloud Platforms, Cloud Storage, Cloud Security, Cloud Computing Architecture
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Personalized Campaigns, Big Data, Machine Learning, Analytics
★ 4.7 (1.9K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
★ 4.3 (12) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Brand Loyalty, Brand Awareness, Customer Retention, Internal Communications, Customer Engagement, Customer Insights, Marketing Strategies, Customer Analysis, Diversity Marketing, Value Propositions, Marketing Communications, Consumer Behaviour, Innovation
Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Retrieval-Augmented Generation, AI Workflows, Agentic Workflows, Vector Databases, LangGraph, LangChain, LLM Application, Generative AI Agents, Embeddings, Application Performance Management, Large Language Modeling, Agentic systems, Semantic Web, Software Visualization, Performance Tuning, Context Management, Debugging, Memory Management
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Stakeholder Engagement, Financial Statements, Product Design, Financial Statement Analysis, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Product Marketing, Value Propositions, Proposal Development, Innovation, Target Market, Market Opportunities, Ideation
★ 4.5 (727) · Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Dashboard, Brand Management, Brand Strategy, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Culture Transformation, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability
Advanced · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Presentations, Marketing Planning, Verbal Communication Skills, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Copywriting, Persuasive Communication, Strategic Marketing, Tactfulness, Business Writing, Intercultural Competence, Business Correspondence, Campaign Planning
★ 4.6 (769) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Structures, Algorithms, Python Programming, Computer Programming, Geometry, Data Manipulation, Data Management, Data Analysis, Applied Mathematics
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Competitive Analysis, Strategic Planning, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Market Analysis, Analysis, Business Economics, Value Propositions, Market Dynamics
★ 4.8 (3.4K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Vector Databases, Embeddings, Generative AI, AI Workflows, Retrieval-Augmented Generation, Database Design, Database Systems, Model Optimization, Unstructured Data, Performance Tuning, Machine Learning Methods, Dimensionality Reduction, Model Evaluation, Scalability, Machine Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques
Mixed · Course · 1 - 4 Weeks