Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Coursera
Skills you'll gain: User Accounts, Identity and Access Management, Auditing, Data Security, Group Policy, Data Access, Audit Planning, System Configuration, Security Awareness, Document Management, Collaborative Software, System Monitoring, Marketing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Verification And Validation, Spatial Data Analysis, Virtual Environment, Geospatial Information and Technology, Development Environment, Geographic Information Systems, Software Installation, Debugging, Package and Software Management, Software Versioning, Dependency Analysis, Pandas (Python Package), Environment, Scripting, Python Programming, Environmental Regulations, Cross-Channel Marketing
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing
★ 4.7 (824) · Mixed · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: LinkedIn, Applicant Tracking Systems, AI literacy, Prompt Engineering, Prompt Engineering Tools, Interviewing Skills, AI Personalization, Google Gemini, Job Analysis, ChatGPT, Professional Networking, Professional Development, Generative AI, Responsible AI, Keyword Research, Compensation Analysis, Personal Development, Writing and Editing, Negotiation, Organizational Skills
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Presentation, Data Visualization, Business Workflow Analysis, Business Analytics, Data-Driven Marketing, Accounting, Data Management, Storytelling, Data Collection, Data Quality, Data Visualization Software, Classification Algorithms, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning
★ 4.6 (1.2K) · Beginner · Specialization · 3 - 6 Months

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management
★ 4.6 (2.1K) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles
★ 4.8 (5K) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Unity Engine, 3D Assets, Game Design, Video Game Development, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning Methods, Computer Graphic Techniques, Generative AI, Machine Learning, Object Oriented Design, C# (Programming Language)
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Language Learning, Diversity Awareness, Literacy, Cultural Diversity, Culture, Grammar
★ 4.9 (2.1K) · Mixed · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Organizational Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Plan Execution, Market Dynamics
★ 4.7 (4.6K) · Mixed · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Generative AI Agents, Sales, Sales Enablement, Sales Strategy, Customer Relationship Management (CRM) Software, Email Automation, Sales Process, Customer Relationship Management, Prioritization, Personalized Campaigns, AI Personalization, AI Enablement, Calendar Management, AI Workflows, AI Integrations, Business Ethics, Responsible AI, Artificial Intelligence
Beginner · Course · 3 - 6 Months

Coursera
Skills you'll gain: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export
Intermediate · Course · 1 - 4 Weeks