
University of Virginia
Skills you'll gain: AI Personalization, Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, AI Product Strategy, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Prompt Engineering, Business Writing, Responsible AI, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Copywriting, Email Automation, Writing, Marketing Communications, Business Ethics, Brainstorming, Social Media, Content Creation, Content Strategy, Social Media Marketing, Business Communication
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: Online Advertising, Marketing Analytics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Blogs, Marketing Psychology, Marketing Communications, Collaborative Software, ChatGPT, Marketing, Online Advertising, Graphic Design, Writing and Editing, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
Intermediate · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Marketing Automation, Email Automation, Make.com, MarTech, Email Marketing, LLM Application, AI Personalization, Business Process Automation, ChatGPT, Data-Driven Decision-Making, OpenAI, Prompt Engineering, Generative AI, Artificial Intelligence, Large Language Modeling, Automation, Business Strategy, Content Creation, Scheduling
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Training Programs, Persona Development, Marketing, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Sales Enablement, Generative AI, Multimodal Prompts, Agentic systems, Productivity, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, Sales Management, Sales Strategy, Sales, AI Personalization, Sales Process, Automation, Application Development, Artificial Intelligence, Digital Transformation, Innovation, Operational Efficiency
Beginner · Specialization · 1 - 3 Months
Artificial Intelligence Marketing (AI Marketing) is leveraging customer data and AI concepts like machine learning to anticipate your customer's next move and improve the customer journey. It involves using complex algorithms to predict consumer behavior and provide personalized content, recommendations, or automated responses. This can lead to more successful marketing strategies and campaigns. If you're interested in building AI marketing skills, you should focus on understanding data analysis, machine learning, predictive modeling, and customer relationship management systems. Also, familiarize yourself with AI marketing tools and platforms that can help you automate and optimize your marketing efforts.
AI Marketing Strategist: They develop and implement AI-driven marketing strategies to improve customer engagement and increase sales.
AI Data Analyst: They analyze data to identify trends and make predictions using AI tools.
AI Marketing Consultant: They advise businesses on how to leverage AI in their marketing efforts.
AI Content Creator: They use AI tools to create engaging content for marketing campaigns.
AI Product Manager: They oversee the development of AI marketing products and tools.
AI Software Engineer: They design and build AI software for marketing applications.
AI Research Scientist: They research to develop new AI technologies for marketing.
AI Customer Experience Manager: They use AI to improve customer experience and engagement.
AI Sales Manager: They use AI tools to improve sales processes and strategies.
AI SEO Specialist: They use AI to optimize websites for search engines.
AI Social Media Manager: They use AI to manage and optimize social media marketing campaigns.
To get started with Artificial Intelligence Marketing on Coursera: