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  • Growth Marketing

Growth Marketing Courses

Growth marketing courses can help you learn customer acquisition strategies, conversion rate optimization, data analytics, and retention techniques. You can build skills in A/B testing, audience segmentation, and crafting compelling content that drives engagement. Many courses introduce tools like Google Analytics, HubSpot, and social media advertising platforms, showing how these resources can enhance your marketing campaigns and improve overall performance.


Popular Growth Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Marketing Optimization & Strategy

    Skills you'll gain: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, AI Enablement, Personalized Service, Data Ethics, Customer experience improvement, Real Time Data, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Responsible AI, AI Workflows, Customer Advocacy, Content Creation, Machine Learning, Image Analysis, Context Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    152 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Sales Enablement, Innovation, and Growth Hacking

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Business Leadership, Marketing Management, Brand Strategy, Data-Driven Decision-Making, Performance Measurement, Innovation, Thought Leadership, Integrated Marketing Communications, Team Motivation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI, Customer Advocacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Next level skills. New Year savings.

    Save on Coursera Plus
  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    The Growth Mindset

    Skills you'll gain: Growth Mindedness, Willingness To Learn, Lifelong Learning, Positivity, Professional Development, Persistence, Innovation, Organizational Change, Adaptability, Cognitive flexibility, Resilience, Personal Development, Leadership Development, Self-Awareness, Growth Strategies, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    182 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Searches related to growth marketing

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In summary, here are 10 of our most popular growth marketing courses

  • Advanced Marketing Optimization & Strategy: Coursera
  • Generative AI for Growth Marketing: IBM
  • IBM Digital Marketing and Growth Hacking with GenAI: IBM
  • Sales Enablement, Innovation, and Growth Hacking: LearnQuest
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
  • Think Outside the Inbox: Email Marketing: Google
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Market Research: University of California, Davis
  • The Growth Mindset: University of California, Davis

Frequently Asked Questions about Growth Marketing

Growth marketing is a data-driven approach that focuses on optimizing the entire customer journey to drive sustainable growth. Unlike traditional marketing, which often emphasizes brand awareness and customer acquisition, growth marketing seeks to enhance customer engagement, retention, and conversion through experimentation and analytics. This approach is important because it allows businesses to adapt quickly to market changes and consumer needs, ensuring they remain competitive in a rapidly evolving landscape.‎

A variety of roles are available in growth marketing, reflecting the diverse skills and strategies involved. Common job titles include Growth Marketing Manager, Digital Marketing Specialist, SEO Analyst, Content Marketing Strategist, and Data Analyst. These positions often require a blend of creative and analytical skills, making them suitable for individuals who enjoy both strategic thinking and hands-on execution.‎

To succeed in growth marketing, you should develop a range of skills. Key areas include data analysis, digital marketing strategies, SEO, content creation, and social media marketing. Familiarity with tools like Google Analytics, A/B testing, and marketing automation platforms is also beneficial. Additionally, understanding customer behavior and market trends can help you craft effective marketing campaigns.‎

There are several excellent online courses available for those interested in growth marketing. For instance, the IBM Digital Marketing and Growth Hacking Professional Certificate offers a comprehensive overview of essential concepts and strategies. Another option is the Generative AI for Growth Marketing Specialization, which explores innovative techniques in the field.‎

Yes. You can start learning growth marketing on Coursera for free in two ways:

  1. Preview the first module of many growth marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in growth marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

To learn growth marketing effectively, start by exploring foundational concepts through online courses. Engage with practical projects to apply what you've learned. Networking with professionals in the field and participating in relevant communities can also enhance your understanding. Regularly reading industry blogs and case studies will keep you updated on the latest trends and strategies.‎

Typical topics covered in growth marketing courses include customer acquisition strategies, retention techniques, data analysis, A/B testing, SEO, content marketing, and social media strategies. Courses often emphasize the importance of understanding customer behavior and using data to inform marketing decisions, ensuring that learners are equipped with the skills needed to drive growth.‎

For training and upskilling employees in growth marketing, courses like the Google Digital Marketing & E-commerce Professional Certificate are highly recommended. This program provides a solid foundation in digital marketing principles and practices, making it suitable for teams looking to enhance their marketing capabilities.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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