Marketing-Kurse können Ihnen helfen zu lernen, wie Zielgruppen erreicht, Marken aufgebaut und Inhalte gestaltet werden. Sie können Fähigkeiten in Analyse, Kampagnenplanung, Social Media und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Beispiele, die moderne Marketingarbeit unterstützen.

Kompetenzen, die Sie erwerben: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Target Market, Product Planning, Case Studies, Target Audience, Analysis, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Personalized Campaigns, Data-Driven Marketing, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Email Automation, Marketing Analytics, Email Marketing, Customer Retention, Customer Relationship Management (CRM) Software, Lead Generation, Prompt Engineering, Data-Driven Decision-Making, Customer Insights, ChatGPT, Market Research, AI Personalization, Campaign Management, Generative AI
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Cross-Channel Marketing, Email Security, Marketing Strategies, HubSpot CRM, Risk Mitigation, Authentications, Marketing Channel, Persona Development, AI Personalization, Campaign Management, Integrated Marketing Communications, Compliance Management, Governance Risk Management and Compliance, Risk Analysis, Compliance Auditing, Data Governance, General Data Protection Regulation (GDPR), Data Security, Data Management
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Personalized Campaigns, Driving engagement, Marketing Analytics, AI Personalization, Campaign Planning, Advertising Campaigns, Promotions and Campaigns, Brand Marketing, Email Marketing, Digital Marketing Campaigns, Digital Brand Strategy, Marketing, Digital Marketing Tools, Digital Marketing, Analytics, Business Reporting
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies
Gemischt · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Competitive Intelligence, Market Intelligence, Competitive Analysis, Go To Market Strategy, Internal Communications, Stakeholder Communications, Continuous Monitoring, Strategic Thinking, Business Priorities, Sales Enablement, Concision, Report Writing, Business Writing, Action Oriented, Prioritization
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Anfänger · Kurs · 1–4 Wochen

Northwestern University
Kompetenzen, die Sie erwerben: Inhalt der sozialen Medien, Text Mining, Inhaltliche Strategie, Datenerfassung, Analyse sozialer Medien, Analytik, Marketing-Analytik, Krisenmanagement, Marketing für soziale Medien, Daten in Echtzeit, Datengesteuertes Marketing, Soziale Medien, Strategie für soziale Medien, Große Daten, Datenerhebung, Datengestützte Entscheidungsfindung, Social Media Marketing
Gemischt · Kurs · 1–4 Wochen

IESE Business School
Kompetenzen, die Sie erwerben: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis
Anfänger · Spezialisierung · 3–6 Monate