SEO-Kurse können Ihnen helfen zu verstehen, wie Inhalte strukturiert, Suchanfragen analysiert und Webseiten verbessert werden. Sie können Fähigkeiten in Keyword-Analyse, Onpage-Optimierung, technischer Struktur und Messung von Ergebnissen aufbauen. Viele Kurse nutzen Tools und Beispiele aus der Praxis.

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Goal Setting, Digital Publishing, Editing, Writing and Editing, Photo Editing
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

University of California, Irvine
Kompetenzen, die Sie erwerben: Digitale Marketing-Kampagnen, Zielpublikum, Management der Kundenakquise, Digitales Marketing, Engagement für Kunden, Konversionstrichter-Analyse, Optimierung der Inhalte, Digitale Werbung, Online-Werbung, Marketing-Strategie und -Techniken, Optimierung der Suchmaschine, Suchmaschinen-Marketing, Schlüsselwort-Recherche, Zielmarkt, Marketing, Kundenbindung, Lead-Generierung, Bezahlte Medien, Pay-Per-Click-Werbung
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: WordPress, Web Design, Web Design and Development, Web Analytics and SEO, Content Management Systems, Web Content, Frontend Performance, Cloud Hosting, Web Servers, Web Development, Security Controls, Content Management, Computing Platforms, Software Installation, Role-Based Access Control (RBAC), User Accounts
Anfänger · Kurs · 1–3 Monate

Board Infinity
Kompetenzen, die Sie erwerben: Google Gemini, Generative Modellarchitekturen, Fehlersuche, Prompt Engineering Tools, LLM-Bewerbung, Modellevaluation, KI-Kenntnisse, Bewertung des Modells, Prompt-Muster, Verantwortungsvolle AI
Anfänger · Kurs · 1–4 Wochen

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales
Anfänger · Spezialisierung · 3–6 Monate

Starweaver
Kompetenzen, die Sie erwerben: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Hospitality Services, Service Improvement, Hospitality Management, Vendor Relationship Management, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement
Mittel · Spezialisierung · 1–3 Monate

Peking University
Kompetenzen, die Sie erwerben: Game Theory, Social Network Analysis, Graph Theory, Network Analysis, Computational Thinking, Market Dynamics, Web Analytics and SEO, Network Model, Social Sciences, Socioeconomics, Sociology, Market Analysis, Economics, Bidding, Behavioral Economics, Analysis, Decision Making
Gemischt · Kurs · 3–6 Monate

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Visualization, Analytics, Model Evaluation, Digital Marketing, Apache Hadoop, Digital Advertising, Digital Marketing Tools, Machine Learning Methods, AI Personalization, Advertising, Social Media Strategy, Predictive Modeling
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management
Anfänger · Spezialisierung · 1–3 Monate