SEO-Kurse können Ihnen helfen zu verstehen, wie Inhalte strukturiert, Suchanfragen analysiert und Webseiten verbessert werden. Sie können Fähigkeiten in Keyword-Analyse, Onpage-Optimierung, technischer Struktur und Messung von Ergebnissen aufbauen. Viele Kurse nutzen Tools und Beispiele aus der Praxis.

University of California, Irvine
Kompetenzen, die Sie erwerben: Optimierung der Inhalte, Digitale Marketing-Kampagnen, Bezahlte Medien, Marketing, Zielmarkt, Kundenbindung, Digitales Marketing, Optimierung der Suchmaschine, Management der Kundenakquise, Suchmaschinen-Marketing, Online-Werbung, Pay-Per-Click-Werbung, Digitale Werbung, Schlüsselwort-Recherche, Konversionstrichter-Analyse, Lead-Generierung, Zielpublikum, Engagement für Kunden, Marketing-Strategie und -Techniken
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Anfänger · Kurs · 1–4 Wochen

Alex Genadinik
Kompetenzen, die Sie erwerben: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour
Anfänger · Kurs · 1–4 Wochen

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Search Engine Marketing, Digital Brand Strategy, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Digital Media Strategy, Social Media Strategy, Online Advertising, Content Strategy, Social Media Marketing, Marketing Strategies, Digital Content, Digital Marketing Tools, Web Presence, Social Media, Digital Analysis, Web Content, Digital Advertising, Email Marketing, Content Creation
Anfänger · Kurs · 1–4 Wochen

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales
Anfänger · Spezialisierung · 3–6 Monate

Starweaver
Kompetenzen, die Sie erwerben: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Hospitality Services, Service Improvement, Hospitality Management, Vendor Relationship Management, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement
Mittel · Spezialisierung · 1–3 Monate

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Visualization, Analytics, Model Evaluation, Digital Marketing, Apache Hadoop, Digital Advertising, Digital Marketing Tools, Machine Learning Methods, AI Personalization, Advertising, Social Media Strategy, Predictive Modeling
Anfänger · Spezialisierung · 3–6 Monate

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Web Analytics and SEO, Google Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Campaign Management, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour
Anfänger · Kurs · 1–4 Wochen
Kompetenzen, die Sie erwerben: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Video Production, Web Analytics and SEO, Search Engine Optimization, Videography, Media Production, Content Development and Management, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Social Media Content, Content Creation, Content Optimization, Digital Content, Branding, Brand Strategy, Live Streaming, Growth Strategies, Storytelling, Editing
Anfänger · Kurs · 1–4 Wochen