Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Marketing Planning, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation
Anfänger · Spezialisierung · 3–6 Monate

O.P. Jindal Global University
Kompetenzen, die Sie erwerben: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making
Mittel · Kurs · 1–4 Wochen
Kompetenzen, die Sie erwerben: Content Marketing, Content Strategy, Content Development and Management, Marketing Strategies, Competitive Analysis, Marketing Planning, Content Performance Analysis, Target Audience, Content Creation, Marketing, Content Optimization, Brand Marketing, Brand Strategy, Content Scheduling, Branding, Marketing Analytics, Key Performance Indicators (KPIs), Brand Management, Journey Mapping, Web Analytics and SEO
Anfänger · Kurs · 1–3 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Customer Analysis, Performance Measurement, Target Market, Customer Insights, Market Analysis, Data Analysis, Journey Mapping, Unsupervised Learning, Decision Making
Anfänger · Kurs · 1–4 Wochen

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Applied Machine Learning, Big Data, Marketing, Customer Insights, Personalized Campaigns, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling, Continuous Improvement Process
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Social Media Content, Real Time Data, Personalized Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Analytics, Customer Insights, Advertising Campaigns, Content Performance Analysis, Target Audience, Marketing Strategies, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy
Anfänger · Kurs · 1–4 Wochen

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
Anfänger · Kurs · 1–4 Wochen
Kompetenzen, die Sie erwerben: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Market Intelligence, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Erstellung von Inhalten, Inhalt der sozialen Medien, Blogs, Verbesserung der Kundenerfahrung, E-Mail-Marketing, Social Media Marketing, Personalisierte Kampagnen, Web-Inhalt, Marketing für soziale Medien, E-Mail-Automatisierung, Marketing-Strategien, Inhaltliches Marketing, AI-Personalisierung, Marketing-Analytik, Optimierung der Inhalte, Optimierung der Suchmaschine, Content Marketing, MarTech, Generative AI-Agenten, Datengesteuertes Marketing, Marketing-Automatisierung, Markenmarketing
Anfänger · Kurs · 1–4 Wochen