Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Coursera
Kompetenzen, die Sie erwerben: Performance Reporting, Business Reporting, Report Writing, Performance Analysis, Marketing Analytics, Campaign Management, Data-Driven Decision-Making, Performance Metric, Data Storytelling, Email Marketing, Concision
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Target Market, Product Planning, Case Studies, Target Audience, Analysis, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection
Gemischt · Kurs · 1–4 Wochen

CertNexus
Kompetenzen, die Sie erwerben: Customer experience improvement, Data-Driven Marketing, Data Strategy, Marketing Analytics, Data Literacy, Customer Insights, Business Analytics, Business Intelligence, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Gemischt · Kurs · 1–4 Wochen

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Driving engagement, Marketing Analytics, Business Transformation, Performance Analysis, AI Personalization, Data-Driven Decision-Making, Digital Transformation, Market Dynamics, Artificial Intelligence, Revenue Management, Business Modeling, AI literacy, Target Audience, AI Enablement, Demography, Consumer Behaviour, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Innovation, Commercialization
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Data Warehousing, Integrität der Daten, Automatisierung, Datenumwandlung, Looker (Software), Qualität der Daten, Skripting, Datenqualität, Datenverarbeitung, Daten-Pipelines, Validierung von Daten, Marketing-Analytik, Business Intelligence, Interaktive Datenvisualisierung, Erstellung des Dashboards, SQL , Integration von Daten, Auszug, Datenvalidierung, Google Cloud-Plattform, Cloud-basierte Integration
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Presentations, Continuous Monitoring
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Gemini, Gemini, Google Cloud Platform, Data-Driven Marketing, Generative AI, Marketing Analytics, Customer Analysis, Customer Insights, Advanced Analytics, Analytics, Predictive Modeling, Marketing Strategies, Forecasting
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Email Marketing, Marketing Analytics, Customer Engagement, Content Performance Analysis, Direct Marketing, Analysis, Customer Communications Management, User Accounts, Account Management
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Sales Prospecting, Revenue Forecasting, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Excel Formulas, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis
Anfänger · Kurs · 1–4 Wochen