Kurse in digitalem Marketing können Ihnen helfen, Online-Kampagnen zu planen, Zielgruppen zu erreichen und Inhalte zu optimieren. Sie können Fähigkeiten in Suchmaschinenmarketing, Social Media, Analyse und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Plattformen, die moderne Marketingarbeit unterstützen.

Coursera
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Email Marketing, Data-Driven Decision-Making, Marketing Analytics, Content Optimization, Content Performance Analysis, Campaign Management, Campaign Planning, Email Automation, Test Tools, Analysis, Test Planning, Statistics, Test Data, Statistical Hypothesis Testing, Target Audience, Performance Metric
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Regulatory Compliance, Compliance Management, Email Automation, Governance Risk Management and Compliance, HubSpot CRM, Compliance Auditing, Law, Regulation, and Compliance, Campaign Management, Auditing, Risk Mitigation, Risk Control, Legal Risk, Direct Marketing, Regulation and Legal Compliance, Regulatory Requirements, Customer Data Management, Business Risk Management, Continuous Monitoring, Data Integrity
Anfänger · Kurs · 1–4 Wochen

Microsoft
Kompetenzen, die Sie erwerben: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer Engagement, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics, Power BI
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, Customer Analysis, HubSpot CRM, E-Commerce
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Cross-Channel Marketing, Email Security, Marketing Strategies, HubSpot CRM, Risk Mitigation, Authentications, Marketing Channel, Persona Development, AI Personalization, Campaign Management, Integrated Marketing Communications, Compliance Management, Governance Risk Management and Compliance, Risk Analysis, Compliance Auditing, Data Governance, General Data Protection Regulation (GDPR), Data Security, Data Management
Anfänger · Kurs · 3–6 Monate

University of California, Davis
Kompetenzen, die Sie erwerben: Marketing, Marketing-Effektivität, Zielpublikum, Schnelles Engineering, Strategie für soziale Medien, Generative KI, Qualitätssicherung, Marketing-Materialien, Inhaltliche Strategie, Zielsetzung, Intelligente Ziele, Personalisierte Kampagnen, Persona-Entwicklung, Marketing-Planung, Kampagnenmanagement, Inhalt der sozialen Medien, AI-Förderung, Kampagnen für soziale Medien, Generative AI-Agenten, Branding
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles
Anfänger · Kurs · 1–4 Wochen