Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting
★ 4.3 (16) · Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Online-Werbung, Pay-Per-Click-Werbung, Digitales Marketing, Erweiterte Analytik, Bezahlte Medien, Marketing-Analytik, Web-Analytik, Optimierung der Suchmaschine, Werkzeuge für digitales Marketing, Suchmaschinen-Marketing, A/B-Tests, Apache Hadoop, Analytik, Digitale Marketing-Kampagnen, Große Daten, Methoden des maschinellen Lernens, Künstliche Intelligenz und maschinelles Lernen (AI/ML), Datengesteuertes Marketing, Algorithmen für maschinelles Lernen, Angewandtes maschinelles Lernen
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Web Analytics, Trend Analysis, Marketing Analytics, Digital Analysis, Customer Analysis, Data-Driven Marketing, Variance Analysis, Target Audience, Data Literacy, Demography, Statistical Reporting, Analysis, Data Analysis, Customer Insights, Descriptive Analytics, Strategic Marketing
Anfänger · Kurs · 1–4 Wochen

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Marketing Budgets, Competitive Analysis, Data-Driven Marketing, Customer Acquisition Management, Online Advertising, Digital Media Strategy, Digital Marketing, Marketing Strategies, Campaign Management, Social Media Campaigns, Digital Marketing Campaigns, Customer Engagement, Customer Retention, Digital Advertising, Marketing Analytics, Digital Analysis, Journey Mapping, Marketing Planning, Marketing, Advertising Campaigns
★ 4.9 (7) · Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Personalized Campaigns, Driving engagement, Marketing Analytics, AI Personalization, Campaign Planning, Advertising Campaigns, Promotions and Campaigns, Brand Marketing, Email Marketing, Digital Marketing Campaigns, Digital Brand Strategy, Marketing, Digital Marketing Tools, Digital Marketing, Analytics, Business Reporting
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Data Validation, Dashboard, Marketing Automation, Data Integrity, Verification And Validation, Workflow Management, Marketing Analytics, Data Maintenance, Data Quality, Automation, Data Governance, Performance Metric
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Target Audience, Digital Analysis, Marketing Effectiveness, Data Validation, Real Time Data, Trend Analysis, Data Quality, Variance Analysis, Anomaly Detection, Benchmarking
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard Creation, Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Marketing Effectiveness, Key Performance Indicators (KPIs), Driving engagement, Data Visualization, Google Analytics, Performance Reporting, Consumer Behaviour, Business Reporting, Performance Metric, Data Integration, Decision Making
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Analytics, Marketing, Meta Ads Manager, Data Analysis, Resource Utilization, Statistical Analysis, Marketing Effectiveness, Registration, Digital Marketing, Social Media Marketing
★ 4.5 (10) · Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Customer Analysis, Data-Driven Marketing, Service Design, Financial Inclusion, Regulatory Compliance, Consumer Behaviour, Banking, Banking Services, Customer Insights, Retail Banking, Regulatory Requirements, Marketing Psychology, Digital Marketing, Marketing Analytics, Strategic Marketing, Regulation and Legal Compliance, Business Modeling, Compliance Management, Digital Analysis, Marketing
★ 5 (11) · Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Marketing Automation, Return On Investment, Digital Marketing Tools, Google Ads, Marketing, Marketing Strategies, Online Advertising, Digital Advertising, Analytics, Content Management Systems, WordPress, Facebook, Data Collection
★ 4.3 (7) · Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate