Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.
We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.
Das ist alles enthalten
7 Videos2 Lektüren1 Aufgabe1 Diskussionsthema
Infos zu Modulinhalt anzeigen
7 Videos•Insgesamt 26 Minuten
Rise of the Digital Age•4 Minuten
Exponential Growth of Three Core Strategies•3 Minuten
The Primacy of Data•4 Minuten
The Power of Aggregation•4 Minuten
The Complementarity Between Prediction and Judgment•4 Minuten
The Eternal Challenge of the Strategist•4 Minuten
Framework - Setting a Baseline•3 Minuten
2 Lektüren•Insgesamt 20 Minuten
Course Overview & Requirements•10 Minuten
Framework - Setting a Baseline•10 Minuten
1 Aufgabe•Insgesamt 30 Minuten
Rise of the Digital Age•30 Minuten
1 Diskussionsthema•Insgesamt 10 Minuten
Get to Know Your Classmates•10 Minuten
Platforms in the Digital Age
Modul 2•1 Stunde abzuschließen
Moduldetails
Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.
Das ist alles enthalten
8 Videos1 Lektüre1 Aufgabe
Infos zu Modulinhalt anzeigen
8 Videos•Insgesamt 36 Minuten
Platforms in the Digital Age•4 Minuten
The Criticality of Network Externalities•4 Minuten
The Importance of Enabling Technologies•4 Minuten
The Rise of Winner Take All Markets•5 Minuten
The Quest for Platform Dominance•7 Minuten
The Quest for Platform Dominance - IBM vs Apple•4 Minuten
The Dynamics of Competitive Lifecycles•6 Minuten
Framework - Analyzing the Digital Environment•4 Minuten
1 Lektüre•Insgesamt 10 Minuten
Framework - Analyzing the Digital Environment•10 Minuten
1 Aufgabe•Insgesamt 30 Minuten
Platforms in the Digital Age•30 Minuten
Competing in the Digital Age
Modul 3•1 Stunde abzuschließen
Moduldetails
Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.
Das ist alles enthalten
7 Videos1 Lektüre1 Aufgabe
Infos zu Modulinhalt anzeigen
7 Videos•Insgesamt 39 Minuten
Competing in the Digital Age•3 Minuten
The Deconstruction of the Value Chain•8 Minuten
The New Forms of Value Creation•7 Minuten
The Emergence of Novel Business Models•5 Minuten
The Evolution in Competitive Positions•6 Minuten
The Search for Valuable Positions•7 Minuten
Framework - Formulating a Digital Position•3 Minuten
1 Lektüre•Insgesamt 10 Minuten
Framework - Formulating a Digital Position•10 Minuten
1 Aufgabe•Insgesamt 30 Minuten
Competing in the Digital Age•30 Minuten
Appropriating in the Digital Age
Modul 4•1 Stunde abzuschließen
Moduldetails
The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.
Das ist alles enthalten
7 Videos1 Lektüre1 Aufgabe
Infos zu Modulinhalt anzeigen
7 Videos•Insgesamt 36 Minuten
Appropriating in the Digital Age•4 Minuten
The Folly of Competing on Technology•4 Minuten
The Changing Role of Intellectual Property•6 Minuten
The Importance of Complementary Assets•7 Minuten
The Innovation Imperative•6 Minuten
The Return of the Strategist's Challenge•6 Minuten
Framework - Specifying How to Capture Value•3 Minuten
1 Lektüre•Insgesamt 10 Minuten
Framework - Specifying How to Capture Value•10 Minuten
1 Aufgabe•Insgesamt 30 Minuten
Appropriating in the Digital Age•30 Minuten
Dozent
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Lehrkraftbewertungen
Wir haben alle Lernenden um Feedback zu unseren Dozenten gebeten, ausgehend von der Qualität ihres Unterrichtsstils.
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Warum entscheiden sich Menschen für Coursera für ihre Karriere?
Felipe M.
Lernender seit 2018
„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“
Jennifer J.
Lernender seit 2020
„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“
Larry W.
Lernender seit 2021
„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“
Chaitanya A.
„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“
Bewertungen von Lernenden
4.8
126 Bewertungen
5 stars
87,30 %
4 stars
10,31 %
3 stars
1,58 %
2 stars
0 %
1 star
0,79 %
Zeigt 3 von 126 an
K
KD
5·
Geprüft am 5. Dez. 2023
The content is very insightful and was easily able to grasp the concepts with the help of all the examples provided. Have recommended this course to my colleagues as well.
M
MA
4·
Geprüft am 20. Okt. 2024
IT'S A VERY HELPFULL COURSE FOR MY CAREER THANK YOU
G
GA
5·
Geprüft am 26. Feb. 2025
Very important to acheive concept of the digital transformation strategy
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Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.