Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

Digital Business Strategy

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126 Bewertungen
Was Sie lernen werden
How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.
Kompetenzen, die Sie erwerben
- Kategorie: Business Modeling
- Kategorie: Data Strategy
- Kategorie: Market Opportunities
- Kategorie: Intellectual Property
- Kategorie: Competitive Analysis
- Kategorie: Innovation
- Kategorie: Strategic Partnership
- Kategorie: Emerging Technologies
- Kategorie: Market Dynamics
- Kategorie: Business Strategy
- Kategorie: Data-Driven Decision-Making
- Kategorie: Computing Platforms
- Kategorie: Growth Strategies
- Kategorie: Strategic Thinking
- Kategorie: Digital Transformation
- Kategorie: Technology Strategies
- Kategorie: Value Propositions
Wichtige Details

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4 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 4 Module
Dozent

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

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Jennifer J.

Larry W.

Chaitanya A.
Bewertungen von Lernenden
- 5 stars
87,30 %
- 4 stars
10,31 %
- 3 stars
1,58 %
- 2 stars
0 %
- 1 star
0,79 %
Zeigt 3 von 126 an
Geprüft am 3. Okt. 2023
This course is stuffed with intrinsic learning of concepts and applications for everyone who wants to learn and succeed in the acceleration of this era of business digitization.
Geprüft am 12. Okt. 2023
A very informative and business-appropriate course.
Geprüft am 19. Juni 2025
In overall it was good but it is using very old samples. Must be re-formulated considering current/new use cases and marketing samples.
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