本专业化课程可作为商务英语导论，你将学到各项主题沟通，例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案，你将用英文来应用这些技能来沟通和发表新产品，并确认商务执行部门使用多样化的语言能力工具，可实际运用在商务情境和各种的实用状况。
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Übungsprojekt
对于国际工作环境不熟悉的商务专业人士，普遍需要的能力是能写发表新产品的行动方案。在这工作实务，有一人必须和公司内的各不同的部门沟通，包括财务和营销部。在这总计划案，你将写一份发表新产品的行动方案。这计划将包含:
● 项目现况报告
● 营销活动
● 项目的基本预算分析报告
● 对管理阶层做项目阶段简报
这项目将提供机会让你应用本课程你所学的英语技能，提升你目前工作所要求的有用文件，或是用一份文件来当作范例，可呈现出你的新能力和技能。
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
