Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Compétences que vous acquerrez: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Online Advertising, Direct Marketing, Social Media Marketing, Marketing Strategies, Digital Brand Strategy, Marketing Strategy and Techniques, Web Analytics and SEO, Digital Marketing Campaigns
Débutant · Spécialisation · 1 à 3 mois

University of California, Davis
Compétences que vous acquerrez: Audit interne, Analyse de la performance du contenu, Prévisions, Analyse concurrentielle, Gestion des attentes, Indicateurs clés de performance (ICP), Création de contenu, Stratégie de contenu, Marketing de contenu, Recherche de mots-clés, Marketing, Services à la clientèle, Analyse Web et SEO, Optimisation du contenu, Optimisation des moteurs de recherche, Tests A/B, Rapports de performance, Optimisation pour les moteurs de recherche (SEO)
★ 4.7 (1,7 k) · Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: End User Training and Support, Product Support, Technical Support, Technical Documentation, Collaborative Software, Self Service Technologies, Software Documentation, Product Knowledge, Technical Communication, Scalability, Information Management, Product Development, Search Engine Optimization
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Search Engine Optimization, Digital Advertising, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing
Mixte · Cours · 1 à 4 semaines

SkillsBooster Academy
Compétences que vous acquerrez: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience
★ 5 (13) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement
Intermédiaire · Cours · 1 à 4 semaines
Madecraft
Compétences que vous acquerrez: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Marketing Strategy and Techniques, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI
Intermédiaire · Spécialisation · 3 à 6 mois