Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Data Analysis Expressions (DAX), Key Performance Indicators (KPIs), Power BI, Earned Value Management, Business Metrics, Project Performance, Performance Measurement, Customer Analysis, Marketing Analytics, Performance Metric, Project Controls, Performance Analysis, Customer Insights, Business Intelligence, Customer Retention, Operational Efficiency, Project Accounting, Data Analysis, Business Analysis, Business Operations
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Visual Storytelling, Content Scheduling, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Content Optimization, ChatGPT, Storytelling, Social Media Content, Content Creation, Videography, Social Media Strategy, Analytics, Video Production, Marketing
★ 4.4 (208) · Débutant · Spécialisation · 3 à 6 mois

National Taiwan University
Compétences que vous acquerrez: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Brand Management, Banking, FinTech
★ 4.8 (414) · Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Teamwork, Organizational Leadership, Team Leadership, Leadership Studies, Team Performance Management, Team Building, Team Management, Collaboration, Organizational Effectiveness, Cross-Functional Team Leadership, Negotiation, Industrial and Organizational Psychology, Interpersonal Communications, Business Communication, Conflict Management, Internal Communications, Communication, Behavior Management, Coordinating, Strategic Communication
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Campagnes sur les médias sociaux, Vidéographie, Production et technologie photo/vidéo, Analyse de la performance du contenu, Optimisation du contenu, Rédaction, Histoires visuelles, Analyse des médias sociaux, Favoriser l'engagement, Favoriser l'engagement, L'image de marque, Programmation du contenu, Édition de photos, Montage vidéo, Production vidéo, Stratégie de marque, Développement et gestion du contenu, Marketing de la marque, Médias sociaux, Photographie
★ 3.8 (48) · Débutant · Cours · 1 à 4 semaines

University of California, Davis
Compétences que vous acquerrez: Renforcement des relations avec les clients, Rédaction de propositions, Rédaction commerciale, Planification fiscale, Éthique des affaires, Philanthropie, Planification du marketing, Gestion des campagnes, Collecte de fonds, Prospection et qualification, Marketing direct, Élaboration de la proposition, Élaboration de matériel de formation, Planification de la campagne, Demandes de subvention, Normes et conduite éthiques, Rédaction de subventions, Courrier publicitaire, Collecte de fonds et crowdsourcing, Comptabilité des dons
★ 4.6 (405) · Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Product Knowledge, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement
★ 4.6 (503) · Intermédiaire · Spécialisation · 3 à 6 mois

Amazon Web Services
Compétences que vous acquerrez: Consultative Selling, Overcoming Objections, Solution Selling, Sales Presentations, Selling Techniques, Closing (Sales), Consultative Approaches, Sales Process, Sales, Sales Development, Prospecting and Qualification, Sales Pipelines, Stakeholder Analysis, Amazon Web Services, Business Analysis, Requirements Analysis, Customer Analysis, Value Propositions, Solution Design, Requirements Elicitation
Débutant · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Management Accounting, Cost Accounting, Financial Statements, Financial Statement Analysis, Financial Accounting, Accounting, Budget Management, Profit and Loss (P&L) Management, Financial Data, Internal Controls, Operating Cost, Financial Forecasting, Cost Control, General Accounting, Financial Management, Cost Management, Financial Controls, Budgeting, Business Operations, Business Continuity
Avancées · Cours · 1 à 3 mois

Compétences que vous acquerrez: Economics, Market Dynamics, Economics, Policy, and Social Studies, Supply And Demand, Environmental Resource Management, Natural Resource Management, International Relations, Environment and Resource Management, Tax, Public Policies, Environmental Issue, Socioeconomics, Environmental Policy, Policy Analysis, Market Analysis, Resource Allocation, Resource Management, Cost Benefit Analysis, Social Impact
Débutant · Cours · 1 à 4 semaines

The Expert Academy
Compétences que vous acquerrez: B2B Sales, Sales, Negotiation, Consumer Behaviour, Contract Negotiation, Sales Strategy, Rapport Building, Closing (Sales), Customer Relationship Building, Communication Strategies, Relationship Building, Communication, Sales Prospecting, Influencing, Overcoming Objections, Business Communication, Business Relationship Management, Customer Relationship Management, Collaboration, Psychology
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Logo Design, Packaging and Labeling, Adobe Illustrator, Competitive Analysis, Graphic and Visual Design, Presentations, Color Matching, Typography, Design Strategies, Graphic Design, Layout Design, Visual Design, Market Analysis, Branding, Digital Design, Design, Adobe Photoshop, Brand Strategy, Design Elements And Principles, Creative Design
★ 4.6 (23) · Débutant · Spécialisation · 3 à 6 mois