Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Decision Making, Strategic Decision-Making, Solution Selling, Decision Intelligence, Sales, Data-Driven Decision-Making, Decision Support Systems, Complex Problem Solving, Cost Benefit Analysis, Decision Tree Learning, Negotiation, Prioritization, Return On Investment
Intermédiaire · Cours · 1 à 4 semaines

STARWEAVER
Compétences que vous acquerrez: Cyber Security Strategy, MITRE ATT&CK Framework, Cyber Operations, Cybersecurity, Incident Response, Cyber Risk, Cyber Security Assessment, Cyber Attacks, Strategic Thinking, Risk Analysis, Strategic Decision-Making, Plan Execution, Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Strategic Marketing, Campaign Management, Resilience, Campaign Planning, Coordination
Intermédiaire · Cours · 1 à 4 semaines

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: User Accounts, Identity and Access Management, Auditing, Data Security, Group Policy, Data Access, Audit Planning, System Configuration, Security Awareness, Document Management, Collaborative Software, System Monitoring, Marketing
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Rapports d'activité, Saisie de données, Gestion du flux de travail, Salesforce, Administration, Automatisation, Gestion des archives, Automatisation des processus d'entreprise, Tableau de bord, Gestion des relations avec la clientèle, Déploiement des applications, Développement Salesforce
Avancées · Cours · 1 à 3 mois

Kennesaw State University
Compétences que vous acquerrez: Market Opportunities, Growth Strategies, Corporate Strategy, Business Strategy, Strategic Marketing, New Business Development, Market Analysis, Product Lining, New Product Development, Portfolio Management, Case Studies, Cash Flows, Portfolio Risk, Financial Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Market Trend, Technical Analysis, Trend Analysis, Financial Trading, Market Analysis, Market Dynamics, Financial Market, Securities Trading, Risk Management, Risk Control, Risk Analysis, Forecasting, Analysis, Financial Analysis, Technical Management, Go To Market Strategy, Probability
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Surveys, Market Intelligence, Survey Creation, Market Research, Business Research, Customer Insights, User Feedback, Qualitative Research, Target Market, Quantitative Research, User Research, Data Collection, Case Studies, Digital Marketing Tools, Data Analysis
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: International Financial Reporting Standards, Business Valuation, Financial Market, Securities (Finance), Credit Risk, Financial Reporting, Derivatives, Technical Accounting, Financial Accounting, Market Data, Finance, Compliance Reporting, Market Analysis
Mixte · Cours · 1 à 4 semaines

University of Arizona
Compétences que vous acquerrez: Customer Service, Customer Retention, Customer Relationship Management, Loyalty Programs, Customer Relationship Building, Brand Loyalty, Customer Insights, User Feedback, Customer Engagement, Customer experience strategy (CX), Customer experience improvement, Customer Analysis, Strategic Thinking, User Research, Relationship Management, Consumer Behaviour, Business Strategy, Entrepreneurship, Active Listening
Débutant · Cours · 1 à 4 semaines

Microsoft
Compétences que vous acquerrez: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification
Débutant · Cours · 1 à 3 mois