Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Compétences que vous acquerrez: Conception marketing, ChatGPT, IA générative, Ingénierie de requête, Marketing, Publicité, Rédaction, Analyse de la clientèle, Création de contenu, Ingénierie rapide, Connaissance du client, Tests A/B, Matériel de marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Optimisation du contenu, Stratégie de contenu, ChatGPT, Analyse Web et SEO, Analyse concurrentielle, Optimisation pour les moteurs de recherche (SEO), Rédaction, Contenu Web, Recherche de mots-clés, Création de contenu, Optimisation des moteurs de recherche
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Marketing Strategies, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Social Media Marketing, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools
Débutant · Spécialisation · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Team Motivation, Habit Formation, Self-Motivation, Motivational Skills, Creativity, Goal Setting, Creative Thinking, Leadership and Management, Productivity, Initiative and Leadership, Business Planning, Growth Mindedness, Employee Engagement, Copywriting, Market Opportunities, Music, Student Support and Services, Fundraising, Personal Development, Writing
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design
Débutant · Cours · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Generative Engine Optimization (GEO), Keyword Research, Blogs, Search Engine Optimization, Web Analytics and SEO, Copywriting, Content Optimization, Web Analytics, Large Language Modeling, Search Engine Marketing, Web Content, Google Analytics, Google Gemini, LLM Application, Frontend Performance, Web Presence, Digital Marketing Tools, Marketing, Digital Marketing, Marketing Planning
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Target Audience, Microsoft Outlook, Email Marketing, Email Automation, Campaign Management, Campaign Planning, Compliance Auditing, Customer Relationship Management (CRM) Software, Process Optimization, Process Improvement, Google Workspace, Marketing Planning, Data Mapping, Branding, Marketing Automation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
Débutant · Spécialisation · 3 à 6 mois